Cingular Sounds Scores Another Win With Big & Rich Single 'Comin' to Your City'

ATLANTA, Sept. 2 /PRNewswire/ -- With college football kicking off this week, Cingular Wireless felt it the perfect time to unleash another winning move from the company playbook -- the addition of country music artists Big & Rich to the Cingular Sounds starting lineup. Cingular Sounds is an innovative music program that launches new singles as ringtones on wireless phones either before or simultaneous with their radio debut. Big & Rich's new single "Comin' To Your City," is the latest song to be featured as an exclusive Cingular Sounds Music Tone ringtone.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/cingular/22642/

In addition to tackling Cingular Sounds, Big & Rich and Cowboy Troy have teamed with ESPN to support college football. The country music trio has changed the lyrics to "Comin' To Your City" creating a special college football version. Both the revamped song and video will be featured each Saturday morning as lead in to ESPN's College GameDay. Cingular has exclusive rights to the ringtones of both the original and college football-themed versions of "Comin' To Your City."

"We are taking meet and greet to a whole new level. Wouldn't it be great to hear 'Coming To Your City' in unison on a bunch of Cingular cells, yee haw!" said Big & Rich.

"Although the Cingular Sounds program is still in its infancy, we are constantly searching for new opportunities to keep our content offerings fresh and relevant to our customers," said David Garver, executive director, Segment Marketing and Sponsorships. "This latest deal with Big & Rich speaks to both country music enthusiasts and college football fans alike. It also speaks to the spirit of Cingular Sounds -- to deliver the latest and greatest wireless content exclusively to our customers."

To download either version of the "Comin' to Your City" ringtone: * Go to MEdia Mall on their phone's main menu * Select "Shop Ringtones" * Select Cingular Sounds * Follow the onscreen prompt to download the ringtone

After downloading, the ringtone can be launched from the phone's Main Menu. Cingular customers are charged a one-time download fee of $2.49 for ringtones, plus a charge for the number of kilobytes or minutes used to download the ringtone to a wireless phone.

Cingular customers can also visit the Cingular Sounds website (http://www.cingularsounds.com/) to preview, purchase and download the new ringtone.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 51.6 million customers. Cingular, a joint venture between SBC Communications Inc. and BellSouth Corporation , has the largest digital voice and data network in the nation -- the ALLOVER SM network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://www.cingular.com/newsroom.

About Warner Music Group

Warner Music Group, with its broad roster of new stars and legendary artists, is one of the world's major music companies. The company is home to a collection of some of the best-known record labels in the music industry including Atlantic, Bad Boy, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire operates through 37 affiliates and numerous licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, a global music publisher, with a catalog of more than one million copyrights worldwide.