Churchill Downs Incorporated Presents 'Digital Derby 05' Technology

    Business Editors/Sports Editors

    LOUISVILLE, Ky.--(BUSINESS WIRE)--April 21, 2005--Churchill Downs Incorporated ("CDI") (Nasdaq:CHDN), the racing industry leader in technological innovation and information management, will team with global IT services provider EDS to present the "Digital Derby 05" technology summit on Thursday, May 5, 2005.
    This unique presentation of business solutions will be held at the historic Seelbach Hilton Hotel in Louisville, Ky. A first-of-its-kind summit, the Digital Derby has drawn a strong field of senior-level executives coming to Louisville from a broad scope of technology, sports and entertainment, and information-based businesses. The event takes place two days prior to the 131st running of the Kentucky Derby at Churchill Downs.
    The Digital Derby will feature four technology-focused panel discussions revolving around the event's central theme, "Leveraging Technology as a Business Strategy." Moderated by CNN news anchor Paula Zahn and Emmy award-winning PBS journalist Charlie Rose, panelists will include top executives from leading organizations such as NCR Corporation (NYSE:NCR), the National Basketball Association, Gateway, EDS, Atlanta Spirit, LLC and other technology and entertainment companies.
    For more information on Digital Derby, visit www.digitalderby05.com. For the full agenda and list of panels, please see page two.

---------------------------------------------------------------------- WHAT: "Digital Derby" technology summit hosted by Churchill Downs Incorporated

WHO: Top executives from organizations such as NCR, the NBA, Gateway and EDS will serve on panels moderated by CNN's Paula Zahn and PBS' Charlie Rose. See agenda for full list of panelists and attendees.

WHERE: Seelbach Hilton Inn, Louisville, Ky.

WHEN: 8 a.m. - 5 p.m., Thursday, May 5, 2005 ----------------------------------------------------------------------

    Churchill Downs Incorporated, headquartered in Louisville, Ky., owns and operates world-renowned horse racing venues throughout the United States. The Company's seven racetracks in California, Florida, Illinois, Indiana, Kentucky and Louisiana host 121 graded-stakes events and many of North America's most prestigious races, including the Kentucky Derby and Kentucky Oaks, Hollywood Gold Cup and Arlington Million. CDI racetracks have hosted nine Breeders' Cup World Thoroughbred Championships - more than any other North American racing company. CDI also owns off-track betting facilities and has interests in various television production, telecommunications and racing services companies that support CDI's network of simulcasting and racing operations. CDI trades on the Nasdaq National Market under the symbol CHDN and can be found on the Internet at www.churchilldownsincorporated.com.

Digital Derby 05 Agenda (tentative - subject to change)

8 a.m. Breakfast

9 a.m. Opening Remarks: John Asher, VP of Communications, Churchill Downs

9:15 a.m. Presentation: "CDI and the Thoroughbred Industry in the 21st Century" Tom Meeker, CEO, Churchill Downs Incorporated

10 a.m. Panel 1: Dealing with Change in the Business World Moderator: Paula Zahn, CNN Panelists: Peter L. Fiore, President, Ascential Software Solutions Bernard Mullin, President and CEO, Atlanta Spirit, LLC Mike Kohler, President, NCR Corporation Chris Formant, EVP, Bearing Point

11 a.m. Panel 2: Technology as a Business Strategy Moderator: Charlie Rose, PBS Panelists: Steve Hellmuth, SVP of IT and Operations, NBA Dan Garrow, SVP of IT and CIO, Mohegan Sun John Kosner, SVP of New Media, ESPN Mike Pearl, EVP of Production, ABC

12 p.m. Lunch

1:45 p.m. Opening Remarks Andrew G. Skehan, COO, Churchill Downs Incorporated

2 p.m. Presentation: "Agile Enterprise and the New Technology Frontier" Charlie Feld, EVP of Portfolio Management, EDS

3 p.m. Panel 3: Successful Customer Strategies Moderator: Paula Zahn, CNN Panelists: Sean Moriarty, COO, Ticketmaster Jack Noonan, CEO, SPSS David Allen, COO, Acxiom Ed Fisher, SVP, Gateway 4 p.m. Panel 4: Technology Challenges in the Thoroughbred Industry Moderator: Charlie Rose, PBS Panelists: Ryan O'Hara, CEO, TVG Chuck Champion, CEO, UBET.com Ron Luniewski, President, XpressBet Don Peppers, Founding Partner, 1:1 Marketing Group

5 p.m. Closing Remarks Andrew G. Skehan, COO, Churchill Downs Incorporated

--30--SH/na*

CONTACT: Churchill Downs Incorporated, Louisville Jennifer Stevens, 502-638-3917 502-262-2929 (cell) jstevens@kyderby.com

KEYWORD: KENTUCKY INDUSTRY KEYWORD: SPORTS ENTERTAINMENT GAMING SOURCE: Churchill Downs Incorporated

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