Christopher L. Soder Named Executive Vice President, Travel Services O

    Business Editors/Travel Editors

    NORWALK, Conn.--(BUSINESS WIRE)--March 16, 2005--Priceline.com(R) (Nasdaq: PCLN) today announced the promotion of Christopher L. Soder to Executive Vice President, Travel Services. In his new position, Mr. Soder will be responsible for all of priceline.com's U.S. opaque and retail travel products for airline tickets, hotel rooms, packages, rental cars, cruises and destination activities.
    Mr. Soder was priceline.com's Executive Vice President, Lodging and Vacation Products. He joined priceline.com in February 2000 as President of Hotel Services and led the development and launch of priceline.com's cruise and packages offerings. Before joining priceline.com, he was Western Region Sales Vice President, Growth Markets, for AT&T, where he was responsible for the company's complete technology portfolio sales to over 20,000 business customers across a 10-state region. Mr. Soder is a 21-year technology industry veteran.
    "Chris is well-suited for his new role," said priceline.com President and Chief Executive Officer Jeffery H. Boyd. "Increasingly, priceline.com customers are purchasing travel products in bundles, such as a packaged airline ticket, hotel room and rental car. Since Chris already had responsibility for our packages, hotels and cruise products, it makes strategic sense to complete the product consolidation under one manager. Further, Chris has existing deep ties with our major hotel partners and other suppliers that will be strengthened and broadened through his new responsibilities."

    About Priceline.com

    Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Travelweb.com, ActiveReservations.com, Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

    Information About Forward-Looking Statements

    This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, without limitation, "may," "will," "should," "could," "expects," "does not currently expect," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "targets," or "continue," reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company's actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of, among other things, terrorist attacks; adverse changes in the Company's relationships with airlines and other product and service providers including, without limitation, the withdrawal of suppliers from the priceline.com system; the bankruptcy or insolvency of another major domestic airline; the effects of increased competition; systems-related failures and/or security breaches; the Company's ability to protect its intellectual property rights; losses by the Company and its licensees; final adjustments made in closing the quarter; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company's actual results to differ materially from those described in the forward-looking statements, please refer to the Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

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CONTACT: Priceline.com Brian Ek, 203-299-8167 brian.ek@priceline.com

KEYWORD: CONNECTICUT INDUSTRY KEYWORD: TRAVEL AIRLINES TRANSPORTATION MANAGEMENT CHANGES SOURCE: Priceline.com

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