Choice Privileges Program Heads North This Winter; Choice Hotels Expands Choice Privileges Program; U.S. Residents to Earn Points at Canadian Properties; Canadian Residents Can Become Members

As part of its continuing effort to best reward loyalcustomers, Choice Hotels International, Inc., (NYSE:CHH) announces theintegration of its Choice Privileges frequency program with ChoiceClub Plus, the frequency program for Choice Hotels and residents inCanada. Through this integration, U.S. Choice Privileges members willbe able to earn points at Choice brand hotels in Canada, and Canadianresidents automatically will be enrolled in the new Choice PrivilegesCanada program so they can earn points at both midscale Choice brandhotels in the U.S. and Choice brand hotels in Canada.

"The integration of Choice Privileges and Canada's Choice ClubPlus program will create truly seamless coverage and benefits forloyal Choice guests throughout North America," said Cynthia Lakas,senior director of database and frequency marketing. "By integratingthe two programs, we're better able to serve members from bothprograms, and we're better able to serve our franchisees by funnelingbusiness across borders. It's a winning move for all parties: ChoiceHotels, our franchisees, and, most importantly, our customers."

Members in both the U.S. and Canada will now earn 10 points per USDollar at more than 3,200 Comfort Inn, Comfort Suites, Quality, SleepInn, Clarion and MainStay Suites brand hotels in the U.S., Canada,Caribbean and Mexico. For stays in Canada, revenue will be convertedfrom Canadian Dollars to U.S. Dollars to award the points.

As a result of the implementation, Canadian members not only willbe able to earn points at North American hotels, but also redeempoints at Choice Privileges locations worldwide; redeem points atPreferred Hotels & Resorts; and have increased online functionality.Canadian members will be offered different gift certificate anddonation options than U.S. members, and customer communications willbe targeted based on a customer's country of residence.

On-site property benefits for Choice Privileges members will beconsistent throughout the U.S. and Canada and will include expressreservations, access to special room rates, express check-in, freelocal calls and incoming faxes, complimentary newspaper and extended(2 p.m.) checkout.

The Choice Privileges Visa will remain available to U.S. residentsonly. U.S. residents with the Choice Privileges Visa will earn bonuspoints at midscale locations in Canada.

Interested parties can join the Choice Privileges frequencyprogram online at choiceprivileges.com, in the hotel, or via phone at888.770.6800.

Choice Hotels International is one of the world's largest lodgingfranchisors, marketing more than 5,000 hotels open or underdevelopment in more than 40 countries under the Cambria Suites,Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStaySuites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Innbrand names. For more information on Choice, visit the company's website at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Cambria Suites,Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStaySuites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn andChoice Privileges are proprietary trademarks and service marks ofChoice Hotels International.

(C) 2005 Choice Hotels International, Inc. All rights reserved.