10.08.2005 10:00:00

Campbell's(R) Labels for Education(TM) Signs as a Proud Sponsor of National PTA; Teen Soccer Phenom Freddy Adu to become latest Labels for Education Ambassador

Campbell's(R) Labels for Education(TM) program announcedtoday that it will become a Proud Sponsor of National Parent TeacherAssociation. It marks the first time that Labels for Education (LFE)has entered into a partnership with the PTA. As part of the agreement,LFE will have a variety of sponsorship rights and opportunities toprovide information about LFE and other programs to PTA members.Additionally, Campbell also announced that it has signed teen soccerstar Freddy Adu to become the latest ambassador for the Labels forEducation program.

"We are very excited to be a sponsor of the National PTA," saidAnne Pizarro, Director of Campbell's Labels for Education. "It is anatural fit for Campbell because our mission to encourage communityinvolvement in education aligns with the mission of the National PTA.We look forward to developing a strong relationship with theorganization and jointly building a brighter future in education. "

As part of the sponsorship, Campbell's Labels for Education willhave the ability to send communications to over 26,000 local PTAs.Labels for Education will also utilize the Proud Sponsor of NationalPTA logo on collateral materials. The National PTA web site,www.pta.org, will include a logo and link to the Campbell's Labels forEducation website, www.labelsforeducation.com. Labels for Educationwill also be a sponsor of the PTA's 2005 Back to School efforts.

"With support from generous sponsors like Campbell's, National PTAis able to provide the best programs and resources to all families,"said National PTA President Anna Weselak. "We appreciate thatCampbell's shares our commitment to improving the lives of America'schildren."

The Campbell's Labels for Education program will also be honoringparents who demonstrate outstanding dedication and contribution totheir child's school and students through a nationwide contest thatwas launched on August 5. Entries for the "SOUPer Parent Contest" willbe comprised of an essay of 200 words (maximum) on the topic "Tell usabout your classroom SOUPer Parent." Winning SOUPer Parents in each ofthe 50 United States and the District of Columbia will be selected andwill be awarded a 10,000 Labels for Education bonus certificate to begiven to the school of the winner's choice.

Serving as an ambassador for Labels for Education and the "SOUPerParent Contest" is teen soccer sensation, Freddy Adu. For the past twoyears, he has been a forward for D.C. United, the 2004 MLS CupChampion, and during that time became the youngest player to everappear in a Major League Soccer game. Freddy knows firsthand theimportance of parental involvement because his mother has provided himwith the support that has led to his success as a young professionalathlete. He joins Olympic Gold medalist figure skater Sarah Hughes asLabels for Education program ambassadors.

ABOUT CAMPBELL'S LABELS FOR EDUCATION

Labels for Education is a proud sponsor of the National PTA.Labels for Education was established in 1973 and is thelongest-running redemption program of its kind. Nearly $105 million ineducational merchandise has been redeemed through the program.Everything from computers, software, sports equipment, educationalvideos and even passenger vans are available for label redemption. Formore information, log onto www.labelsforeducation.com.

ABOUT NATIONAL PTA

With nearly 6 million members, National PTA is the largestvolunteer parent organization in the United States. Since its foundingin 1897, National PTA has prided itself on being a powerful voice forchildren, a relevant resource for parents, and a strong advocate forpublic education. Membership in National PTA is open to anyone who isconcerned with the education, health, and welfare of children andyouth. For more information about National PTA, visit www.pta.org.

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