Campbell Soup To Provide Overview Of Strategic Direction & Performance

(RTTNews) - Campbell Soup Co.'s (NYSE:CPB) President and Chief Executive, Denise Morrison, would provide an overview of the firm's strategic direction and performance this morning at the Consumer Analyst Group of New York or CAGNY Conference in Boca Raton, Fla. She would discuss about Campbell's efforts to strengthen its core business and to expand in higher-growth spaces.

Also, Morrison would highlight the company's progress relating to three key strategies: Profitably grow North America Soup and Simple Meals; expand the company's international presence; and grow faster in Snacks and Healthy Beverages.

Campbell has taken actions to enhance its U.S. Soup and Simple Meals business performance by optimizing all the drivers of demand and accelerating consumer-focused innovation. It continued to strengthen its Pepperidge Farm business, driving expansion of the Goldfish franchise while restoring growth in its fresh bakery business and reinvigorating growth in cookies. Under Morrison, Campbell has also added a trio of new growth engines: Bolthouse Farms, Plum Organics and the Kelsen Group.

"Our $8 billion portfolio of brands is far more diversified than it was three years ago -- better balanced and better positioned to meet evolving consumer needs, behaviors and expectations," said Morrison. "Thoughtfully and strategically, we are gradually shifting Campbell's center of gravity."