Cadillac Plans Boutique-Style Stores For Smaller Dealers

(RTTNews) - Cadillac, the luxury car unit of General Motors Co. (GM) has revealed plans to redesign some of its dealerships into boutique-style stores, which would feature highly trained staff and luxury amenities.

Speaking at the Washington, D.C. Auto Show, Cadillac President Johan de Nysschen detailed plans to improve the luxury brand's value and customer experience.

"The company's philosophy is to place customers at the center of the brand experience. New concepts for facilities, network development, high-technology showroom systems and increased financial strength are key aspects of the plan," the company said in a statement.

Cadillac plans to convert about 700 smaller U.S. dealers in to "smaller boutique" stores that focus on the luxury brand only. Cadillac's current U.S. network consists of more than 900 stores, of which about 200 are flagship retailers and while the 700 sell the luxury brand along with other GM brands.

"The stronger our dealers are, the better our service quality will be. Cadillac is on a journey back to the pinnacle of premium brands, and dealers will contribute every step of the way," de Nysschen said.