Bluefly Announces Winter Blowout Sale at Retail Store in Soho

    Business Editors

    NEW YORK--(BUSINESS WIRE)--Feb. 7, 2005--As the temperature in New York continues to drop, Bluefly, Inc. (NASDAQ SmallCap: BFLY), today announced that so will its prices at Bluefly.store, the company's temporary retail store in Soho.
    Bluefly.store's already discounted designer merchandise will be significantly reduced through the end of March. All items, including $1400 shearling jackets and $1500 suede pants and skirts will be marked down to $200 or less. Bluefly.store carries designer merchandise as well as bargain finds at up to 80% off retail, for women and men, including apparel, accessories and houseware.
    "We're thrilled that we can offer our customers this selection of designer merchandise at such an incredible value," said Bluefly CEO Melissa Payner.
    Bluefly.store is located at 102 Wooster Street, between Spring St. and Prince St. Store hours are Monday through Saturday from 12:00 pm to 7:00 pm, and Sunday from 12:00 pm to 6:00 pm. For more information, please call 917-687-9673.

    About Bluefly, Inc.

    Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

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CONTACT: Investor: Bluefly, Inc. Patrick Barry, 212-944-8000, ext. 239 pat@bluefly.com or Media: Berns Communications Group Stacy Berns/Melissa Jaffin 212-994-4660

KEYWORD: NEW YORK INDUSTRY KEYWORD: APPAREL/TEXTILES RETAIL SOURCE: Bluefly, Inc.

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