BLOCKBUSTER(R) Launches 2005 'Play 2 Win Sweepstakes!'

DALLAS, June 9 /PRNewswire-FirstCall/ -- BLOCKBUSTER will add key incentives for gamers to rent their favorite games with the return of the "Play 2 Win Sweepstakes!." For the remainder of 2005, casual and avid gamers alike can win trips, collectibles, home electronics and more by simply renting the "Play 2 Win" feature game at all participating BLOCKBUSTER and Game Rush@BLOCKBUSTER stores.

The program launches on June 10 with "Medal of Honor: European Assault." The grand prize winner will receive a four-day, three-night trip for two to Washington D.C. Other games and prizing this year include "Destroy All Humans," where the grand prize winner receives an LCD HDTV and custom Xbox system, and "Fantastic 4," where the grand prize winner will receive a first edition "Fantastic 4" comic book signed by Stan Lee.

"Any customer who rents a "Play 2 Win" title is automatically entered in the sweepstakes," said Glenn Broderick, director of rental marketing for Blockbuster/Game Rush. "Grand prizes reflect the topic of the game and the sweepstakes support the Blockbuster motto: 'Renting is better than ever(TM).' In fact, even the second and third place winners receive prizes such as a year-long BLOCKBUSTER Game Pass, a gift that keeps on giving as we stock our shelves with hot new releases this year."

The "Play 2 Win Sweepstakes!" began in 2004 featuring titles such as "Star Wars: Battlefront," "Grand Theft Auto: San Andreas," "Halo(R) 2," "WWE Smackdown! vs. Raw," and "DragonBall Z: Budokai 3." Winners of the 2004 "Play 2 Win Sweepstakes!" included:

* Tanya Stacey, from Framingham, Mass., won the "Star Wars: Battlefront" grand prize of The Ultimate Star Wars Entertainment Package, consisting of the Star Wars DVD Film Trilogy, the seven-game collection of Star Wars Xbox games, an Xbox console with an Xbox Live Starter Kit and DVD remote, an Intec Star Wars controller, and an Xbox carrying case and screen. * Brian Petersen from Kearney, Neb., won the "Grand Theft Auto: San Andreas" grand prize and landed a three-day, two-night trip for two to Las Vegas, which included airfare, hotel, and $1,000 spending money. * Kimberly Corkwell from Mulliken, Mich. won the "Halo 2" grand prize and received a full Size "Master Chief" replica in rotationally molded resin. * Sherri Murray from Beeville, Texas, won the "WWE Smackdown! vs. Raw" grand prize and two tickets to a WWE event plus a cash prize of $2,100. * Regina Manuel from Columbia, Md., won the "Dragonball Z: Budokai 3" grand prize and received a signed Dragon Ball GT poster, a library of Atari games, a 4-pack video set, a Vegeta Hi-Tech Card, an Omega Shenron Hi-Tech Card, a Chibi Action Figure, and three packages of Dragon Ball GT Trading Cards.

For more information on this year's "Play 2 Win" titles, go to blockbuster.com or gamerush.com.

About Blockbuster Inc.

Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with more than 9,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/ .