Bay Area Physician and Canadian Art Student Earn Top Prizes in Amazon.com International Online Treasure Hunt Sponsored by Bestselling Author Michael Stadther

Amazon.com (Nasdaq:AMZN) and Michael Stadther, bestselling author of the popular fantasy adventure books A Treasure’s Trove and the newly released Secrets of the Alchemist Dar, announced the names of the North American winners of a first-of-its-kind online treasure hunt sponsored by Stadther and hosted on Amazon.com and five of its international Web sites. David Cohen, a night physician at a San Francisco hospital, and Carla Larson, a part-time student at the Ontario College of Art and Design in Toronto, will each receive a ring crafted by renowned jeweler Aaron Basha valued at $10,000 (U.S.). The ring design was inspired by the Fairy Rings of Eternal Life, which figure prominently in the Secrets of the Alchemist Dar storyline. The online contest, which began in July, featured a special nine-clue puzzle designed by Stadther exclusively for Amazon.com, Amazon.co.uk, Amazon.ca, Amazon.de, Amazon.fr and Amazon.co.jp. Each week, a new clue and its accompanying puzzle piece were released on each of the six Amazon Web sites. Once all nine puzzle pieces were in place, contestants had to decipher the puzzle and come up with the correct answer to win. Cohen solved the puzzle on Amazon.com and Larson on Amazon.ca. [Winners on the other sites will be verified and announced later this month.] "I congratulate each of the winners and the thousands of other participants who made this unique online treasure hunt a smashing success,” said Stadther. "This contest proved to be an entertaining way to remind people of the treasures that lie within the Amazon.com Web site and to prepare fans for the treasures to be found in my latest book, Secrets of the Alchemist Dar.” "This contest reignited the nationwide treasure-hunting phenomenon Michael began when he published A Treasure’s Trove,” said Laura Porco, director of books merchandising and editorial at Amazon.com. "We congratulate David and Carla for winning this challenging contest and hope that they and everyone else who participated found it to be a rewarding and exciting experience.” About the Winners Cohen, the American winner, works nights in a San Francisco hospital, and says he became hooked on treasure hunting with his wife's younger brother and his friends "who are big fans of A Treasure's Trove.” Cohen twice came close to finding the jeweled creatures in that first hunt and added, "I've been looking forward to the new book for months. When the Amazon.com online hunt started, I knew I had to give it a try.” Canadian winner Larson, who much like Stadther, made a mid-life career change, is a part-time art student at the Ontario College of Art and Design after spending years as "a number-cruncher on Bay Street.” She discovered the online treasure hunt when surfing on Amazon.ca and decided to go for it. "Up in Canada, we’d vaguely heard of A Treasure’s Trove, but Amazon.ca gave me a way that I could get involved in the hunt, too – plus get a little preview of Stadther’s gorgeous art nouveau illustrations in Secrets of the Alchemist Dar,” she said. "When I participated in the Amazon.ca online hunt, winning was almost an afterthought; it was just so much fun, I loved going back week after week.” New Book Available on Amazon.com In addition to the online treasure hunt, the recent release of Stadther’s new book, Secrets of the Alchemist Dar, offers treasure hunters worldwide the opportunity to unlock clues concealed within the pages of the book to win one of 100 rings designed by Aaron Basha and valued together at $2 million (U.S). Anyone can search the book for clues, decipher them and claim a ring, given they meet the Official Rules requirements as printed in Secrets of the Alchemist Dar. Secrets of the Alchemist Dar, which was named this week’s No. 1 Children's Trade Paperback on the New York Times Bestseller List, is available for order on Amazon.com for $13.19. The book is being distributed in its English-language version worldwide by Simon Scribbles, a division of Simon & Schuster Children’s Publishing. For more information on Secrets of the Alchemist Dar and Michael Stadther, please visit www.alchemistdar.com. About Amazon.com Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com. As used herein, "Amazon.com,” "we,” "our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. About Treasure Trove, Inc. Treasure Trove, Inc., based in New Canaan, Connecticut, is the publisher of the bestselling "A Treasure’s Trove” and "Secrets of the Alchemist Dar.” It also produces family entertainment products that include coloring and activity books, puzzle books, audiobooks, and e-Books. Forward Looking Statement This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. 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