Avenue A/Razorfish's Long-Standing Relationship with Ford Motor Compa

    Business Editors/Technology Writers

    SEATTLE & DEARBORN, Mich.--(BUSINESS WIRE)--March 21, 2005--

    Website includes innovative technology, design and content solutions to help consumers more effectively interact with the eight
    vehicle brands within the Ford Motor Company family

    Avenue A/Razorfish, the largest independent interactive agency and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced its most recent web development work for long-standing client Ford Motor Company -- the redesign of www.ford.com. Avenue A/Razorfish has been Ford Motor Company's interactive agency of record since 2000.
    The new, redesigned Ford.com site has an exciting new look, as well as innovative technology, design and content solutions to help users more effectively interact with the complete line of Ford Motor Company vehicles, services and corporate information. The focus of the redesign was to improve the quality of the site to better meet consumers' needs while supporting the business objectives of each of the company's eight unique vehicle brands.
    The site's sleek design adds motion and provides users a unique way to interact with content. Shoppers, browsers, enthusiasts and information seekers are all provided with easy access to the information they need through distinct homepage "channels." The three main channels -- Our Brands, Our Values, and Our Inspirations -- instill a sense of excitement on the homepage and allow users to move through main areas of the site with just a click of the mouse.
    Another key component of the Ford.com redesign is its newly improved Vehicle Showroom. The Showroom allows users to take control of the selling process and turn it into their own customized buying experience. Users can set criteria for their desired vehicle, view options across the brands they choose, be provided with detailed information about the vehicle, and then be directed to that specific brand's website. The main Ford.com site refers several million site visitors to specific Ford Motor Company brand sites each month.
    "Ford.com has everything from Mazda to Aston Martin, and it does a great job helping people -- regardless of orientation -- figure out how to make the decision of which vehicle is right for them, and then routing them off to those sites," said Harley Manning, vice president of research, Forrester Research, as reported by 1to1 Magazine.
    "Our ongoing relationship with Avenue A/Razorfish has served us well in helping to maintain the highest standards in our website strategy and continues to give us greater return on our investment," said Jim Elliott, consumer web services manager, Ford Motor Company.
    Ford Motor Company has shown that shoppers are 33 percent more likely to purchase a Ford Motor Company brand vehicle after visiting the Ford.com site than if they hadn't visited the site at all.
    "We are very proud of the work we do on behalf of Ford Motor Company," said Bob Lord, president, Avenue A/Razorfish East. "Ford is a true leader in this space as they recognize the power the Ford.com site has as the face of the Company, and the impact and value the Internet has as part of an integrated shopping and buying experience."

    About Avenue A/Razorfish

    Avenue A/Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A/Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

    About Ford Motor Company

    Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With more than 327,000 employees worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and Hertz. Ford Motor Company celebrated its 100th anniversary on June 16, 2003.

--30--APG/se*

CONTACT: aQuantive Angela Gamba, 206-816-8245 angela.gamba@aquantive.com

KEYWORD: WASHINGTON MICHIGAN INDUSTRY KEYWORD: AUTOMOTIVE INTERNET E-COMMERCE PRODUCT SOURCE: Avenue A/Razorfish

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