American Suzuki Signs as Presenting Sponsor of Transworld SNOWboarding 7th Annual Riders' Poll Awards

The multi-media partnership between American Suzuki and TransWorldSNOWboarding will reach out to the magazine's more than one million,largely teen male, readers via web content, book promotionaladvertising, sampling opportunities and on-site signage at the event.

"We're thrilled to have American Suzuki as a partner in honoringsnowboarding's best of the best," said Maxx von Marbod, AssociatePublisher of TransWorld SNOWboarding. "The program is a great vehiclefor reaching our active and dedicated readers, who play a large rolein this event by voting online for the recipient of the covetedReaders' Choice Awards."

TransWorld SNOWboarding Riders' Poll Awards honor snowboarding'stop athletes, presenting seven awards to professional snowboarders inthe categories of: Stand Out Performance of the Year, Male and FemaleRookie of the Year, Male and Female Rider of the Year, and Male andFemale Readers' Choice. Winners are determined by polling more than150 of the most respected professional snowboarders worldwide andmagazine readers. Previous winners of the prestigious awards haveincluded Olympian Danny Kass, X-Games Gold Medal winner Tara Dakidesand snowboard superstar Shaun White.

"Suzuki builds innovative vehicles," said Tom Carney, director ofsales and marketing, American Suzuki Motor Corporation. "Suzuki alsorewards innovation. That shared philosophy is what drew us to theTransWorld SNOWboarding Rider's Poll Awards, which reward excellenceand innovation on the hill."

Portions of The TransWorld SNOWboarding 7th Annual Riders' PollAwards are scheduled to air on select networks in Fall 2005.

About TransWorld SNOWboarding

TransWorld SNOWboarding, based in Oceanside, Calif., is publishedby TransWorld Media, a subsidiary of Time4 Media, the world's leadingpublisher of leisure-time magazines. TransWorld SNOWboarding is theworld's number one snowboard magazine with an audience of 1.1 million.Time4 Media is a subsidiary of Time Inc., which is a wholly ownedsubsidiary of Time Warner Inc. (NYSE: TWX).

About American Suzuki

The Automotive Operations of American Suzuki Motor Corporation(ASMC), Brea, Calif., was founded in 1985 by Suzuki Motor Corporation.ASMC markets its vehicles in the United States through a network ofnearly 540 automotive dealerships in 49 states. ASMC's parent company,Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is adiversified worldwide automobile, motorcycle and outboard motorsmanufacturer with sales of more than 2 million new vehicles annually.Founded in 1909 and incorporated in 1920, it has operations in 125countries. For media information and photos visit:www.media.suzuki.com