AMD64 Processors Power Digital Home; AMD64 Processors and DivX Connect

    Business Editors/Technology Writers

    SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 5, 2005--Today, AMD (NYSE:AMD) announced support for the upcoming DivX Connected Certification Program from DivXNetworks, Inc. The DivX Connected Program is a comprehensive technology initiative that connects digital media from the PC to consumer electronics products throughout the home.
    Powerful AMD Athlon(TM) 64 processors, in conjunction with DivX Connect technology, represent a step forward in the evolution of the digital home, driving the convergence of entertainment and home computing. AMD Athlon 64 processors do the heavy lifting to stream digital content from the PC to home electronic devices.
    "AMD64 powered PCs are a key component in the digital home because they provide the horsepower to drive digital content throughout the home," said Daryl Sartain, director, desktop product marketing, Microprocessor Business Unit, Computation Products Group at AMD. "With our high-performance processors and innovative AMD64 technology, we are leading the way toward making the digital home experience a reality today."
    "AMD Athlon 64 processors enhance the digital home end-user experience by facilitating end-to-end access and distribution of content within the home. With our new DivX Connected initiative, we are bringing industry leaders together to enable distribution of digital content from the PC to a variety of consumer electronic devices for enjoyment of content anytime, anywhere," said Bill Holmes, Vice President of Product Management, Consumer Electronics, DivXNetworks. "AMD Athlon 64 processor-based PCs offer best-in-class performance to meet the intense processing demands of streaming digital content."
    DivX Connected Certified products and services will carry a special DivX logo identifying their interoperability among software devices and services from a variety of vendors to help ensure consumers a seamless experience, whether listening to their digital music library or getting new movies from premium content providers. For more information on the DivX Connected Certification program, visit www.divxnetworks.com/connected. For more information on AMD, visit www.amd.com.

    About AMD64

    AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows(R) XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.
    Since the introduction of the AMD64 architecture in 2003, the AMD Opteron(TM) processor for servers and workstations and the AMD Athlon(TM) 64 processors for desktop and notebook computers have earned more than 60 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors.

    About AMD

    AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

    AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

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CONTACT: AMD Bubba Wolford, 512-602-8959 (PR) bubba.wolford@amd.com or Mike Haase, 408-749-3124 (IR)

KEYWORD: CALIFORNIA Technology_IT INDUSTRY KEYWORD: ELECTRONIC GAMES/MULTIMEDIA SOFTWARE HARDWARE COMPUTERS/ELECTRONICS PRODUCT SOURCE: AMD

Copyright Business Wire 2005