ADDING MULTIMEDIA Allstate Joins College Football's Preeminent Stage as Title Sponsor of the new Allstate Sugar Bowl; -- Allstate Signs Multiyear Title Sponsorship Agreement for BCS Bowl Game --

By signing on as the title sponsor of the Allstate Sugar Bowl,Allstate adds to its already robust college football sponsorshipportfolio featuring local sponsorships of more than 50 collegefootball programs around the country through the Allstate "GoodHands(R)" field goal net program. As part of this multiyearsponsorship, in 2008, Allstate will also be the title sponsor of theAllstate BCS National Championship Game, as well as the Allstate SugarBowl. Both games will be held at the Superdome in New Orleans.

"By becoming the title sponsor of the Allstate Sugar Bowl, itprovides us another opportunity to reach some of the most passionatesports fans in the country, about Allstate's products and services,"said Allstate Chief Marketing Officer Joe Tripodi. "However, ittranscends our typical sponsorship as it allows us to be part of anevent that has both a positive economic impact on New Orleans, and ispart of the fabric of the wider Gulf Coast community."

"Having a title sponsor with the stature of Allstate is indeed aprivilege and will go a long way toward showing people across thecountry and New Orleans that the Sugar Bowl is back and well along theroad to recovery," said James C. Landis, Sugar Bowl President.

"The Sugar Bowl Committee is excited to have Allstate as a titlesponsor of the Allstate Sugar Bowl, and happy to have the game backhome in New Orleans where in 2005 it produced an economic impact ofmore than $175 million dollars for the local area," said Sugar BowlChief Executive Officer Paul Hoolahan. "Having great companies likeAllstate on board allow us to bring the Sugar Bowl back to New Orleansand make it even bigger than it was before."

"As the new home of the BCS, we at FOX are extremely excited to bepartnering with Allstate and the Sugar Bowl for the next four years",said Neil Mulcahy, Executive Vice President, FOX Sports Sales. "FOX isthrilled to expand our marketing partnership with Allstate."

Allstate plans to link its local sponsorship of more than 50Division I-A universities throughout the country with the AllstateSugar Bowl through local market activation that will includeAllstate's famous Good Hands(R) logo on field goal nets around thecountry.

The announcement of Allstate's Sugar Bowl sponsorship continuesthe company's move toward event and sports sponsorship activities thatresonate with consumers, which also include sponsorship of NASCAR,Evernham Motorsports, the Allstate 400 at the Brickyard(R) and theU.S. Olympic Team.

About Allstate

Now celebrating the 75th anniversary of the founding of AllstateInsurance Company, The Allstate Corporation (NYSE:ALL) is thenation's largest publicly held personal lines insurer. Widely knownthrough the "You're In Good Hands With Allstate(R)" slogan, Allstatehelps individuals in approximately 17 million households protect whatthey have today and better prepare for tomorrow through approximately14,100 exclusive agencies and financial professionals in the U.S. andCanada. Customers can access Allstate products and services such asauto insurance and homeowners insurance through Allstate agencies, orin select states at allstate.com and 1-800 Allstate(R). Encompass(SM)and Deerbrook(R) Insurance brand property and casualty products aresold exclusively through independent agents. The Allstate FinancialGroup provides life insurance, supplemental accident and healthinsurance, annuity, banking and retirement products designed forindividual, institutional and worksite customers that are distributedthrough Allstate agencies, independent agencies, financialinstitutions and broker-dealers.

About the Sugar Bowl

The Sugar Bowl Committee, which hosted its first game on NewYear's Day in 1935, consists of volunteer men and women from the NewOrleans area business and civic community. In addition to the annualFootball Classic, the Bowl hosts or sponsors championship competitionsin high school football, high school swimming, sailing, high schooland youth soccer, golf, volleyball, high school track and field andtriathlon. The Bowl also administers the Greater New Orleans SportsHall of Fame and the New Orleans Chapter of the National FootballFoundation and Hall of Fame. Allstate becomes only the third titlesponsor in the Bowl's 73-year history. USF&G Insurance became theBowl's first title sponsor in 1986, followed by NOKIA, a Finnishtelecommunications and mobile phone company, in 1995 to 2006.