Anlageziel

The investment objective of the Fund is to achieve long-term capital appreciation. The Fund seeks to achieve this objective by investing in a portfolio of equities. The Investment Manager will target listed companies whose products, goods and services are believed by the Investment Manager to deliver joy and happiness to individuals globally. This belief is based on the Investment Manager's observations of the long-term success of consumer companies and its assessment of six drivers individuals use to fulfil their consumer needs. The Investment Manager refers to this concept as Consumer Alpha™ and it is the vision that a person's purchasing decisions are driven by one immutable and universal need, the search for pleasure. Pleasure in this context is considered to be the enjoyment or satisfaction derived from those things that an individual likes.