Loop'd Network Inks Exclusive Deal with Monster Energy

Loop’d Network, a social media platform exclusively for online sports communities, today announced an exclusive relationship with Monster Beverage Company (NASDAQ:HANS). Loop’d Network brings Monster Energy’s enormously popular Monster Army (www.monsterarmy.com) a second generation Web 2.0 online community with a sleek new user interface and select content such as athlete interviews, photos, videos, contests and sponsorship opportunities only available on www.monsterarmy.com. "The Monster Army program provides promising athletes a platform for sponsorship, self-promotion and a direct connection to the Monster Energy® brand in a way that compliments Monster Energy’s grassroots strategy,” said Scott Tilton, chief executive officer of Loop’d Network. "Athletes can register online, create a custom profile, and then submit their application for consideration to become part of the Monster Army. With more than 50,000 members, the Monster Army has proven to be a first mover success in branded online sports communities.” The Monster Army community was originally created with two main objectives in mind: targeting the Monster Energy® consumer demographic through a grassroots marketing outreach campaign and locating up-and-coming athletes who are seeking sponsorship opportunities. Since its inception, more than 50,000 athletes have signed up as members of the Monster Army community. Currently, Monster Beverage Company sponsors more than 1,000 athletes through the Monster Army program. "As a growing brand that relies on sports sponsorship as an important component of our overall marketing mix, we were impressed with the brand-building tools Loop’d Network provided us to reach athletes and fans. With its sophisticated Web 2.0 platform, the next generation of the Monster Army community is loaded with new interactive content, including contests, video, events and more,” said John Lee, director of sports marketing at Monster Energy®. "The newly revamped site will provide our growing community of athletes with top sponsorship opportunities, as well as deliver the most relevant Monster Energy® content and products to athletes and fans.” To join the Monster Army community on Loop’d Network, please visit www.monsterarmy.com to register and create your profile. This profile will enable you to join any of the network’s communities and to interact with others who are passionate about sports. About Monster Energy Monster Beverage Company supports the sport. Be it the surf, road racing, supermoto, off-road, FMX, wake, MTB, off-road, snow, BMX – name it – the athletes are rockin’ Monster Energy® more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called "M-80” and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. Dane Reynolds digs ‘em – so will you. View them all on the net at www.monsterenergy.com. About Loop’d Network Loop’d Network is a social media platform exclusively for online sports communities. An expansion of SponsorHouse.com, Loop’d Network currently boasts more than 200,000 members worldwide and brings community features to athletes, fans, and brands, fostering seamless interaction. Athletes and brands can develop personalized communities providing fans and enthusiasts with a network to browse and join with a single click. Athletes are empowered to create unique content for self-promotion, including videos, photos and blogs and receive access to brands for sponsorships. Never before mastered in the social networking realm, Loop’d Network blends brands into the experience by matching them to their core demographics via purpose-driven communities and through an innovative means of grassroots and viral marketing. The company’s Web 2.0 technology platform is robust, provides unprecedented analytics, and scales to millions of users. For more information, visit www.loopd.com.