20.05.2008 21:38:00
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YouTube Channels for Scripps Networks HGTV, Food Network, DIY Network and Fine Living pair the leading media brands in home and food with the world's largest online video community
Scripps Networks and YouTube™
today announced the debut of YouTube Channels for popular lifestyle
brands HGTV, Food
Network, DIY Network
and Fine Living
Network. These new YouTube Channels will offer the best advice,
inspiration and ideas for food and home, and will feature favorite
expert chefs like Paula Deen and Bobby Flay as well as highlights from
shows such as Design on a Dime and What You Get for the Money.
"It is our mission to be everywhere the audience is, and it is clear
that YouTube and Google have a fantastic sense of where they are," said
Deanna Brown, president of the interactive group at Scripps Networks.
"Having Scripps Networks channels available on YouTube offers our brand
enthusiasts another touch-point with HGTV, Food Network, DIY Network and
Fine Living Network; while also giving those new to the brands a chance
to sample our content."
"YouTube is excited to partner with Scripps Networks and bring video
from leading cable television channels like HGTV, Food Network, DIY
Network, and Fine Living Network to our community," said Jordan Hoffner,
director of premium content partnerships for YouTube. "How-to and
lifestyle categories are among the most popular on YouTube. We are happy
to meet the continued demand for lifestyle content by offering foodies,
gardeners, and decorators the opportunity to enter Rachael Ray's
kitchen, a Groundbreakers' backyard, or a top interior designer's home
whenever they want."
The Scripps Networks channels may be found at:
http://www.youtube.com/hgtv http://www.youtube.com/foodnetworktv
http://www.youtube.com/diynetwork
http://www.youtube.com/finelivingnetwork About Scripps Networks Scripps Networks is
comprised of the lifestyle television brands HGTV,
Food Network, DIY Network, Fine
Living Network and country music network Great
American Country (GAC). Scripps is the dominant media and marketing
company in the home, food and lifestyle categories, developing content
for television and the Internet, where on-air programming is
complemented with an array of broadband video, social media areas and
e-commerce components on companion Web sites that attract more than 18
million unique visitors each month.
In addition, Scripps Networks has launched HGTV and Food Network in high
definition and is aggressively developing its emerging media platforms
for broadband and video on demand. Scripps Networks also acquired
popular recipe Web site Recipezaar.com
and Incando Corp. in order to deepen its user-generated content
capabilities. Scripps Networks' brands collectively are available in
more than 175 countries and territories on all seven continents. They
also are distributed to more than 1,000 outlets on U.S. military bases
and U.S. embassies around the world via the American Forces Radio and
Television Service.
Headquartered in Knoxville, Tenn., with offices in New York, Los
Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps
Networks is owned by The E.W. Scripps Company (NYSE:SSP), a diverse
media concern with interests in newspaper publishing, broadcast
television, national television networks and interactive media. Scripps
operates daily and community newspapers in 17 markets, 10 broadcast TV
stations, Scripps Howard News Service, United Media, Shopzilla.com and
USwitch.
About YouTube
YouTube is the world's largest online video community allowing millions
of people to discover, watch and share originally created videos.
YouTube provides a forum for people to connect, inform and inspire
others across the globe and acts as a distribution platform for original
content creators and advertisers large and small. YouTube is based in
San Bruno, CA and is a subsidiary of Google, Inc.
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