Youku Tudou Partners With Disney In China For Marvel Brand - Quick Facts

(RTTNews) - Youku Tudou Inc. (YOKU), China's leading Internet television company, announced it has partnered with Disney to be the exclusive online movie marketing platform in China for its Marvel collection of movies and TV series.

Victor Koo, CEO of Youku Tudou, said: "These partnerships, like the one with Disney, are multifold and give Youku Tudou the opportunity to use its strengths to further its business model and drive future revenue streams through high-quality content, innovative marketing efforts, and merchandising channels." The company's Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices.