Youku Tudou Launches Two New Business Units; Names Edward Su COO - Quick Facts

(RTTNews) - Youku Tudou Inc. (YOKU), a Chinese online video company, Thursday announced the formation of new business units Heyi Studios and Innovative Marketing, and the appointment of Edward Su as Chief Operating Officer.

Youku Tudou announced that Chief Content Officer Sunny Xiangyang Zhu has been appointed CEO of Heyi Studios, which produces original TV dramas and innovative web-native content. Yawei Dong, Chief Marketing Officer, will head the Innovative Marketing Business Unit to develop programmatic advertising, video e-commerce, big data and other new marketing models.

With these, the company now has six business units.

Youku Tudou also said that new Chief Operating Officer Edward Su will oversee its sales team. Before joining Youku Tudou, he served as CEO of China Group for Havas Worldwide, a multinational integrated marketing communications agency.

Victor Koo, Chairman and CEO of Youku Tudou, said, "With today's announcements, the framework of Youku Tudou's multi-business unit and content center structure is in place. We're well poised to rapidly ramp up our content creation, accelerate our revenue growth and diversification, and fully capitalize on the opportunities that the converging online and offline worlds bring us."