Yahoo Unveils Yahoo Storytellers For Content Marketing Offerings - Quick Facts

(RTTNews) - Internet pioneer Yahoo Inc. (YHOO) announced Monday the launch of Yahoo Storytellers, which helps brands and agencies to easily produce and distribute content that drives engagement.

Yahoo Storytellers is a full service content marketing studio for brands and agencies that leverages Yahoo's editorial expertise, extensive data, and native advertising through Yahoo Gemini.

The company noted that the marketers now can leverage Yahoo Storytellers to successfully develop, distribute and measure premium branded content.

It offers advertisers a full suite of capabilities to build successful content marketing strategies, including: content consulting services and curriculum-based workshops, development of premium video and a full range of editorial content, influencer activations across social platforms, and partnership extensions.

Lisa Utzschneider, Chief Revenue Officer, Yahoo, said, "At Yahoo we're focused on bringing our users the best content available online across our news, sports, finance and lifestyle verticals, and now we're helping our advertisers develop branded content that is even more effective and data-driven."

Brands including Dasani, Farmers Insurance, JetBlue and many others have partnered with Yahoo on content marketing efforts.