Yahoo! Launches New Stock Ticker Platform with Data Direct From Exchan

Yahoo! Launches New Stock Ticker Platform with Data Direct From Exchanges

    Business Editors/High-Tech Writers

    SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 31, 2005--

Enters Financial Data Distribution Business with "Quotes from Yahoo! Finance" -- Forbes.com Among the First Distribution Clients Signed
    Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has developed direct relationships with the nation's largest stock exchanges -- NYSE(R), NASDAQ(R) and AMEX(R) -- in order to receive financial data direct from the exchanges and publish it on Yahoo! Finance. With these relationships in place, the company will also enter the financial data distribution market with "Quotes from Yahoo! Finance," a set of financial charts and tools that it will distribute to external financial web destinations.

    New Stock Ticker Platform - Publishing Data Direct From the Source

    In order to ensure greater control and flexibility over the financial data Yahoo! receives and distributes from the leading stock exchanges, the company has established direct relationships with NYSE, Nasdaq and AMEX and created a platform for distributing that data on its own website and beyond. The platform, which is running now on Yahoo! Finance, also offers increased flexibility to develop additional financial tools and information products for Yahoo! Finance users.
    "Yahoo!'s innovative new stock ticker platform eliminates the middleman, giving us greater flexibility in how we develop, deliver and distribute our offerings," said Craig Forman, vice president, information and finance, Yahoo!, Inc. "The platform creates new opportunities for Yahoo! Finance that will improve the tools and services on our website, contribute to our distribution business, and provide significant cost-savings."

    "Quotes From Yahoo! Finance"

    With its new stock ticker platform in place, Yahoo! will enter the financial data distribution business by providing data and charting capabilities, branded "Quotes from Yahoo! Finance," to other financial web destinations.
    The Yahoo!-branded tools will play an important role in extending the Yahoo! Finance brand beyond the core site. The offerings will also drive traffic back to Yahoo! because users seeking information beyond basic quotes and charts, such as historical prices or analyst estimates, will be directed to Yahoo! Finance.
    "'Quotes from Yahoo! Finance' enables us to take the core capabilities of the Internet's number one financial web site(1) and distribute them beyond the Yahoo! network," said Nathan Richardson, general manager, Yahoo! Finance. "We have already developed close relationships with the leading financial websites, and our brand is among the most recognized and respected on the Internet. We believe this combination gives Yahoo! a tremendous competitive advantage as we enter the distribution marketplace."
    Forbes.com is one of the first financial web destinations that will receive "Quotes from Yahoo! Finance," and will initially receive mutual fund charting capabilities.
    "As a leading business news and information site, it's important for us to work with reliable and respected partners, which is why we chose Yahoo! Finance to provide our mutual fund charting," said Jim Spanfeller, president and CEO, Forbes.com. "Yahoo! Finance has a long history of providing its users with the essential information they need, and we're confident this reputation will continue as they begin to provide their tools to new customers like Forbes.com."

    About Yahoo! Finance

    Yahoo! Finance helps consumers manage their financial lives by providing a comprehensive set of easy-to-use financial services, tools, and information. For investors, Yahoo! Finance offers late-breaking U.S. and international market news; market data for stocks, bonds, funds, and options; streaming real-time quotes and charts; brokerage research reports, investment analysis and management tools; and community resources like message boards and clubs. With Yahoo! Finance, consumers have one-stop access to the personalized financial information and services they need.

    About Yahoo!

    Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif.

    (1) Nielsen Net/Ratings, December 2004

--30--EL/sf*

CONTACT: Yahoo! Inc. Brian Nelson, 408-349-7329 bnelson@yahoo-inc.com or Fleishman-Hillard Ruben Osorio, 415-318-4108 osorior@fleishman.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: BANKING ADVERTISING/MARKETING INTERNET E-COMMERCE PRODUCT SOURCE: Yahoo! Inc.

Copyright Business Wire 2005