WPP's Unit Kantar Acquires Guardian Digital Agency - Quick Facts

(RTTNews) - WPP PLC's (WPP.L, WPPGY) wholly owned data investment management unit Kantar has bought Guardian Digital Agency, a specialist data visualisation, site design and interactive development agency, which earlier, was a part of Guardian News and Media Group. Financial terms of the transaction were not disclosed.

This acquisition forms a part of WPP's strategy of developing its integrated services in fast-growing and important markets and sectors and strengthening its capabilities in digital media. The company has set a target of 40 percent-45 percent of revenue to be derived from digital media in the next five years.

WPP's digital revenues were over $6 billion in 2013, representing almost 35 percent of the group's total revenues of $17.3 billion.