WPP's Scangroup Buys Major Stake In Pan-African Experiential Marketing Group EXP

(RTTNews) - WPP Plc's (WPP.L, WPPGY) unit, Scangroup Ltd., has agreed to acquire a majority stake in EXP, a pan-African experiential marketing group based in South Africa. Present in 12 countries across sub-Saharan Africa, EXP employs more than 1700 people. Scangroup, with revenues of over $60 million in 2013, provides clients across sub-Saharan Africa a comprehensive and integrated range of advertising and marketing services in advertising, media investment management, marketing consultancy, public relations, digital and experiential marketing. EXP's audited revenues for 2013 were over ZAR200 million, with audited gross assets of approximately ZAR244 million as at the same date. Across the African continent, the Group, including associates, collectively generates revenues of $700 million, employing over 27,000 people.