WPP's Kantar Makes Strategic Follow-on Investment In Enprecis In U.S.

(RTTNews) - Advertising firm WPP Plc. (WPPGY, WPP.L) announced Thursday that its wholly-owned operating company Kantar, the data investment management group, has made a follow-on investment in Enprecis Inc., a company which uses a proprietary online platform to collect and analyse data about consumer experience for the automotive industry.

Founded in 2006 and based in Seattle, Enprecis has developed,'Continuous Quality Insight' or CQI, a proprietary online platform to collect and analyse customer experience data for the automotive industry. The company said the platform connects automobile manufacturers to the views of their customers with unprecedented speed and detail, informing improvements to vehicle quality and design, and identifying opportunities to strengthen loyalty. The company's gross assets in 2012 were $1.6 million.