WPP's Kantar Buys Minority Stake In SecondSync

(RTTNews) - Advertising firm WPP Plc (WPPGY, WPP.L) said Thursday that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync Limited, an early-stage social TV business.

The stake in SecondSync further strengthens WPP's digital and data investment management businesses. WPP's digital revenues were more than $5 billion in 2012, representing 33 percent of total Group revenues of $16.5 billion. The Group is targeting 35-40 percent of revenues for digital in the next five years.

Headquartered in Bristol, UK, SecondSync was launched in 2012 by its co-founders, Andrew Littledale, Ted Littledale, Lee Carre and Dan Fairs. Clients include Channel 4, ITV, BBC, Shine and MediaCom.