WPP's Always Buys Malaysian Brand Activation Company EPromode

(RTTNews) - Advertising giant WPP Group Plc. (WPP.L, WPPGY) reported announced Monday that Always Marketing Services has acquired ePromode Sdn Bhd, a brand activation agency in Malaysia.

According to WPP, the deal firmly establishes Always' presence in the Malaysian market and paves the way for a broader Southeast Asia expansion.

Kuala Lumpur -based ePromode employs 150 people in 14 offices in Malaysia. ePromode manages in and out-of-store brand activations, events and product roadshows, working with more than 2,000 in-store promoters. Clients include Nestlé, Johnson & Johnson, Sony Mobile, Campbell, and Reckitt Benckisers. ePromode's gross revenues for the year 2015 were MYR 26.4 million.

Chinese field marketing services agency Always is majority-owned by J. Walter Thompson, a WPP operating company.