WPP Unit Acquires Major Stake In Precise Media - Quick Facts

(RTTNews) - WPP plc (WPP.L, WPPGY) announced that Kantar Media, its media research and analytics business, has acquired a majority stake in the issued share capital of Precise Media Group Holdings Limited, a provider of monitoring and evaluation services. The Group said the acquisition strengthens the global expertise of Kantar Media in delivering media reputation tracking and impact analysis for PR campaigns across the board, bridging mainstream and social media with highly innovative technology.

Based in London, with offices in New York, Precise employs 430 people servicing 2,500 customers including multinational corporations, PR agencies, public sector bodies and SME clients. For the year ending 30 September 2013, Precise's revenues were 28.9 million pounds, WPP plc said.