WPP Plc Increases Stake In IBOPE Media Group - Quick Facts

(RTTNews) - WPP plc (WPP.L, WPPGY) announced its media research and analytics business, Kantar Media, has agreed to acquire the entire issued quota capital of IBOPE Participações Ltda, which holds a majority of the capital of IBOPE Pesquisa de Midia e Participações Ltda, IBOPE Latinoamericana SA and IMI.com. WPP has been a minority shareowner in the IBOPE Media Group since 1997. WPP announced it will acquire the remaining 45% stake that it does not already own in Millward Brown do Brasil Ltda, a market research agency, already part of Kantar. The Group will also acquire a 49% stake in IBOPE Intelig?ncia Pesquisa e Consultoria Ltda, a political and social polling brand in Latin America.

The Brazilian Institute of Public Opinion and Statistics, IBOPE is the leading provider of insight, information and data in the Brazilian and Latin American markets. The IBOPE Media Group employs over 2,200 people in offices in 16 countries, throughout Latin America and the United States.