WPP: Ogilvy & Mather Buys Major Stake In Memac In MENA Region - Quick Facts

(RTTNews) - Advertising giant WPP Plc (WPP.L, WPPGY) said its wholly-owned marketing communications network, Ogilvy & Mather, would acquire a majority shareholding in Memac Ogilvy, a marketing services company covering markets across the Middle East and North Africa or MENA region.

Founded in Bahrain in 1984, Memac Ogilvy has been associated with Ogilvy & Mather since 1986. Ogilvy & Mather has been a minority shareholder since 1998. The Memac Ogilvy group also includes the OgilvyOne, OgilvyAction, Ogilvy Public Relations, neo@Ogilvy, Geometry Global and CB'a Memac brands, as well as holding partnership interests in Mindshare MENA, AMRB and MediaCom.

Memac Ogilvy serves moret than 150 international, regional and local brands including Almarai, Coca-Cola, Arab Bank, IBM and American Express and employs over 570 people in its 14 offices throughout the region. Memac's consolidated unaudited revenues for 2013 totaled $80 million, with gross assets as at the same date of $42.7 million.

Including associates, WPP companies generate revenues of $400 million and employ more than 3,500 people in the MENA region.