WPP: Millward Brown Buys Majority Stake In BrandAnalytics In Brazil

(RTTNews) - WPP Plc's (WPP.L, WPPGY) operating company, Millward Brown, has acquired a majority stake in BrandAnalytics Consultoria Ltda., a branding valuation consultancy in Brazil and in Latin America.

Founded in 2006, BrandAnalytics provides consultancy in branding valuation, including research, metrics and scorecard design services. BrandAnalytics's unaudited revenues for 2012 were nearly R$4 million with gross assets of some R$0.4 million at the same date. Clients include Bradesco, Nextel, Petrobras, Santander, Vale and Walmart. Based in São Paulo, the company employs 12 people. BrandAnalytics would operate as an unit of Millward Brown Optimor for Latin America.

This acquisition continues WPP's strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the dynamic Brazilian market. Collectively the Group employs over 5,000 people, including associates, in Brazil, WPP's eighth largest market, generating revenues of $800 million.