WPP: Millward Brown Acquires EffectiveBrands - Quick Facts

(RTTNews) - WPP Plc's (WPP.L, WPPGY) wholly-owned operating company, Millward Brown, has acquired EffectiveBrands Holding B.V., a marketing strategy consulting firm. Founded in 2001 by Marc de Swaan Arons and Frank van den Driest, the firm's unaudited revenues for the year to March 31, 2014 totaled 14.1 million euros with gross assets at the same date of nearly 6.5 million euros. Pernod Ricard, Virgin, Barclays, Unilever and PepsiCo are its clients. Headquartered in Amsterdam, with offices in London, New York, Singapore and Tokyo, EffectiveBrands employs around 65 people.

Millward Brown would combine EffectiveBrands with Millward Brown Optimor, its strategy consulting division, to create Millward Brown Vermeer. Millward Brown Vermeer would work with the world's leading CMOs and brands to align the "why, what and how" of marketing to drive brand-led business growth, the company noted.