WPP: Kantar Health Buys Health Consultancy Services Firm Evidencias In Brazil

(RTTNews) - UK-based advertising giant WPP Plc's (WPP.L, WPPGY) wholly-owned global healthcare consulting firm, Kantar Health, has acquired Focus Assistência Médica S/S Ltda. and Classe Assistência Médica S/S Ltda. ("Evidências"), a healthcare research company, in Brazil.

In 2013, Evidencias' unaudited revenues were around R$5.8 million with gross assets of about R$0.9 million at the same date. Founded in 1998, the company employs 22 people and is based in Campinas with an office in São Paulo.

This acquisition expands Kantar Health's presence in an important fast-growth market and provides the company with new capabilities in cost effectiveness and budget impact economic models. The investment also strengthens the capabilities of Kantar, the data investment management division of WPP that is one of the world's largest insight, information and consultancy groups.