WPP: GroupM To Buy Majority Stake In ClickMedia In Vietnam - Quick Facts

(RTTNews) - Advertising giant WPP Plc's (WPP.L, WPPGY) wholly owned operating company, GroupM, WPP's global media investment management arm, would acquire a majority stake in ClickMedia, a social media marketing agency in Vietnam.

Established in 2008, ClickMedia is a full service social media marketing firm which provides social media strategy, campaign strategy and implementation, as well as social media listening, crisis prevention and management. Its clients are Unilever, FrieslandCampina, Piaggio and Estee Lauder. ClickMedia's unaudited revenues for 2012 were VND 23.7 billion with unaudited gross assets at the same date of VND 12.0 billion. The agency employs 55 people.

In Vietnam, WPP companies, including associates, generate revenues of $65 million and employ nearly 1,000 people. WPP recently raised its targets from 35-40% for each of fast-growth markets and new media to at least 40-45% over the next 5 years.