Woodford Reserve® Bourbon Releases 2010 Kentucky Derby® Bottle

Like nurturing a champion thoroughbred, the art of crafting fine bourbon whiskey takes time, patience and attention to detail. So it is with Woodford Reserve®, the Official Bourbon of the Kentucky Derby, which honors the country’s favorite horse race with a limited-edition Kentucky Derby commemorative bottle. The 2010 bottle features the work of nationally-acclaimed, Louisville-based artist Jeaneen Barnhart.

"When creating this special painting, my intent was to reveal the energy and emulate the figures through loose interpretation of uninhibited line and depth,” said Barnhart. "It’s the heart, the bones, the muscle and the mind that open my eyes to deeper expression.”

Barnhart’s striking work depicts the vibrancy and intensity of Kentucky Derby racehorses as they charge toward the finish line. The artist’s signature adorns the neck of the bottle, and an attached neck tag bears information about the artist and product. The limited edition liter-size bottle will be available in early April in 42 US states at a suggested retail price of $42.99.

"As a proud supporter of horse racing, it is fitting that Woodford Reserve has been selected once again as the ‘Official Bourbon of the Kentucky Derby,’ America’s most prestigious horse race,” said Laura Petry, Woodford Reserve brand manager. "We are honored to partner with Jeaneen on this one-of-a-kind bottle that commemorates this historic partnership.”

In addition to purchasing a true collector’s item, consumers can enter into Woodford Reserve’s Kentucky Derby Sweepstakes with a chance to win a VIP trip to the 2011 Kentucky Derby. Though no purchase is required for entry, bottle buyers can enter by registering their bottle’s unique number, printed on the neck label, at www.WellCraftedDerby.com. Upon registering they will be given a randomly-generated post position, from 1-20, for the 2010 Kentucky Derby. If the horse that starts from their assigned post position wins, he/she will be entered in the grand prize trip drawing. Full details are available, for purchasers and non-purchasers, at www.WellCraftedDerby.com.

For the twelfth year in a row Woodford Reserve Bourbon has been selected the "Official Bourbon of Kentucky Derby.” It also sponsors a Grade I race, the Woodford Reserve Turf Classic, which is run on Derby Day, May 1, 2010, and has become one of thoroughbred racing’s premier turf events.

About Woodford Reserve®

Woodford Reserve, the "Official Bourbon of the Kentucky Derby”, is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky - the heart of thoroughbred country. Woodford Reserve is one of the fine spirits produced and marketed by the Brown-Forman Corporation (NYSE:BFB) (NYSE:BFA). For 140 years, Brown-Forman has enriched the experience of life by responsibly building fine quality beverage alcohol brands. The company’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com, and for more information on Woodford Reserve visit www.WoodfordReserve.com. Please enjoy your bourbon responsibly.

About Jeaneen Barnhart

Though her work extends through many subjects and artistic styles, acclaimed Kentucky artist Jeaneen Barnhart is best known for her equestrian drawings and paintings. In 1994 along with her twin, Doreen, the sisters worked side-by-side on their first Kentucky Derby Festival poster. This combination of Jeaneen’s art and Doreen’s design was the inspiration that led them to their own business and way of life, "Twinspired: Art + Design”. While successfully pursuing separate careers, the twins collaborated on many projects, such as the 1996 PGA Golf Experience Poster, 1997 and 2009 Kentucky Derby Festival Poster and the 1999 St. James Court Art Show Poster. They also partnered on projects for The Leukemia & Lymphoma Society Ball and Susan G. Komen Race for the Cure’s Pink Tie Ball.

After receiving a Bachelor of Fine Arts degree from the prestigious Alfred University, Barnhart earned national acclaim through private commissions as well as gallery exhibits in New York, California, Florida, and Kentucky, where her studio is now located. View more of Barnhart’s work at www.artsocool.com.or www.twinspired.com.

About Churchill Downs®:

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 136th running of the Kentucky Derby on May 1, 2010 and the Kentucky Oaks on April 30, 2010. The track will conduct its 2010 Spring Meet from Saturday, April 24, through Sunday, July 4. Churchill Downs is scheduled to host the Breeders’ Cup World Championships for a record seventh time on Nov. 5 and 6, 2010. Churchill Downs tickets are available at Tickets.ChurchillDowns.com or by calling (502) 636-4400. Additional information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.

Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2010.

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