Wizzard Media Expands Android App Support to Verizon App Store and Amazon Kindle Fire

Wizzard Media (NYSE Amex: WZE), the world’s leading podcasting network, today announced support for Verizon Wireless App Store (V CAST) and the popular Amazon Kindle Fire based on growing Android popularity and in preparation for the upcoming holiday season.

The V CAST App store is Verizon's own app storefront on handsets. In addition to ensuring that the apps work well on Verizon’s network and the devices the carrier sells, apps are paid for on a Verizon phone bill. Working with Verizon, Wizzard successfully submitted its top 100 Podcast Apps utilizing the new VDC portal and improvements to the go-to-market process of submitting to V CAST Apps. The V CAST Apps Machine expands the potential reach to over 90M+ new customers across multiple platforms.

Speaking at the Verizon Developers Conference in Las Vegas in September, Scott Ellison, vice president of mobile and connected platforms at IDC, said there were more App downloads for Android than for any other mobile OS. In the second quarter, Android users downloaded 1.3 billion apps a month, Ellison said. Also, fueling future growth in the Android space is the attractively priced Amazon Kindle Fire.

According to PCWeek, the number one selling product at Amazon, the world's largest retailer has been the Kindle Fire. Dave Limp, Amazon Kindle Vice President expects the trend to continue through the holiday shopping season. Although only a few weeks old, there are indications that Kindle Fire is growing in popularity and creating competitive pressure on the leader in the tablet market. In the results of a survey released last week by Park Associates, of households with broadband access and plans to purchase a consumer electronics device this holiday season, 51% intend to buy a Kindle Fire.

Wizzard’s podcast apps for sale in the Amazon AppStore are supported on the Kindle Fire and the company is currently focused on submitting more apps for the holiday season. Wizzard Management believes the growth and popularity of devices like the Kindle Fire and expansion to the Verizon app store for the Android platform will increase network downloads and unique audience counts while driving new customers to Wizzard’s podcasting services. Android's share of the worldwide smartphone market was 52.3% for Q3, double what it was a year ago, according to data released in November from Gartner. Both iOS and Android devices are likely favorites on holiday shopping lists this season and will drive increased consumption as new users explore the industry’s leading app stores.

"We are excited to be able to continue to extend our mobile media monetization efforts for our podcast publishers with the addition of the V CAST and support for the Amazon Kindle Fire for Android Apps. Both the Amazon AppStore and V CAST offer an easy and secure way for consumers to purchase Apps. The expansions for the Android platform have been well-received by our network and we believe it will continue to attract new customers to our service,” says Chris Spencer, Wizzard Media CEO. "Once again, this demonstrates our ability to support new and growing platforms. This is a natural progression in Wizzard’s strategy to become the leading mobile content distribution and monetization service. Our service provides serious mobile content publishers with state-of-the-art distribution services, unique monetization solutions and compelling audience engagement experiences that are extendible to future platforms.”

About Wizzard Media:

Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, NPR and more than 10,000 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales and subscriptions. In 2010, the Wizzard Media Network received over 1.64 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iPads, iTunes, Blackberrys, Windows Phones, Zunes, Windows Media Center, Androids and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at www.wizzardsoftware.com/media, email us at contact@wizzard.tv.

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