W Hotels Worldwide Opens First Western European Hotel with the New W Barcelona

W Hotels Worldwide, the hotel category buster and industry innovator, today unveils a global brand flagship hotel, W Barcelona. An icon of stunning architecture rising high above the Mediterranean in Spain’s most dynamic and stylish city, W Barcelona is designed by world-renowned Spanish architect Ricardo Bofill. Situated at Nova Bocana, where the glamorous Barceloneta beach boardwalk commences, the hotel has a commanding presence against Barcelona’s magnificent waterfront and skyline, and has already made its mark as a landmark in an ambitious urban renewal plan for Barcelona’s coastline. The 26-story, slender, sail-shaped W Barcelona sits perpendicular to the dock, showcasing unprecedented sea and city views from virtually every guest room. Global jetsetters and local tastemakers are already referring to the curved sandy and very exclusive bay adjacent to the hotel as Barcelona’s very own "Copacabana,” a reference that alludes to W Barcelona’s passion for design and fashion, which will be the key brand differentiators for this emblematic destination.

"Taking the W brand into the dynamic city of Barcelona, a European hub known for fashion, design and architecture, will mark a true milestone in W Hotels’ global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "W Barcelona offers stunning architecture and innovative design from Ricardo Bofill, a renowned architect. His leading-edge design will set a dramatic stage for the W brand’s unique lifestyle positioning, soon to become a true flagship hotel for the W brand, offering insider access to a world of Wow.”

Through W Hotels’ unique and distinctive programming, W Barcelona will provide a contemporary lifestyle experience with a complete service offer. The hotel will feature 473 guest rooms, including 67 suites, two WOW suites and one Extreme WOW suite. W Barcelona will also offer guests Spain’s first Bliss® Spa; a signature restaurant by famed Michelin-Star rated and acclaimed Catalan Chef, Carles Abellan, featuring unparalleled views of the Barcelona shoreline; Eclipse, a glamorous rooftop bar with stunning vistas over the Mediterranean from London-based nightlife gurus, Ignite Group (the creative minds behind famed London nightclub, Boujis); the signature W lounge welcome experience featuring W BAR for cocktails and WAVE Restaurant; WET, a glamorous infinity-edged pool and bar, all surrounded by multiple sun terraces, inspiring exterior lounge decks, fully equipped cabanas, and one ultra-exclusive Extreme WOW Cabana with Jacuzzi and lounge deck. The hotel also features SWEAT state-of-the-art fitness facility outfitted with Technogym equipment featuring panoramic views of the Mediterranean, complemented by resident DJ sets to inspire high energy work out sessions.

W Barcelona features spectacular public spaces with more than 2,500 square metres of ultra-modern meeting and event space, including a unique Great Room (W Hotels’ interpretation of a ballroom) with breathtaking, unobstructed sea views, making W Barcelona more than the ultimate insider escape but also an ideal hotel for special events, meetings and celebrations. All of these offerings will be supported by the W brand’s signature Whatever/Whenever® service promise, providing guests whatever they want – from a private chartered yacht excursion along the Mediterranean coastline to an insider shopping spree from the vintage Catalan fashions to the latest Spanish designers – whenever they want it (as long as it’s legal!).

"W Barcelona is now the third W Hotel in Europe, Africa and the Middle East, following the openings of W Istanbul and W Doha Hotel & Residences earlier this year,” said Roeland Vos, President, Starwood Hotels & Resorts, EAME. "The W brand continues its fantastic growth and is on track to open ten more W Hotels in some of the region’s most sought after destinations, including London, Paris, and Milan.”

W Barcelona is at the beginning of the world-famous boardwalk La Barceloneta, first-class restaurants of Port Vell, pristine beaches and water sports of Puerto Olimpico, and a short stroll from the romantic cafés, fashionable shops and innovative nightlife options of Barcelona’s Old Town and Las Ramblas. The only hotel in Barcelona with direct access to the beach, W Barcelona anchors Passeig de Joan de Borbó, a massive redevelopment project slated to bring luxury retail, office and entertainment venues to this dynamic area.

W Barcelona is accepting reservations, including group arrivals and event bookings, from today onwards. To celebrate this divine debut, W Barcelona has introduced an exclusive opening offer for guests, providing a taste of W Hotels’ insider contemporary lifestyle experience. Starting at €249, the opening offer includes two welcome cocktails, daily breakfast for two, complimentary appetizer or dessert with dinner at W Barcelona’s signature restaurant, Bliss® Spa gift set, VIP access to Eclipse, the hotel’s rooftop destination bar, and an upgrade from a Wonderful Room to the next available room type. This limited celebratory offer is valid for stays between October 1, 2009 and February 27, 2010.

Starwood Hotels & Resorts has a commanding presence in Spain with six of its nine world-class brands represented, including Westin, Le Méridien, The Luxury Collection, St. Regis, Sheraton, and now W Hotels. The grand hotels that make up Starwood’s Spanish portfolio include The Westin Palace Madrid, Marqués de Riscal, A Luxury Collection (Rioja), Hotel Alfonso XIII, A Luxury Collection Hotel (Seville), and Arabella Golf & Spa Resort (Mallorca).

About W Hotels Worldwide®

W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 34 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels is on track to double its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, and Downtown New York. In Europe, W Hotels have been announced in Athens, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat. For more information, visit www.whotels.com.

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