Vodafone Group Announces New Global Own-brand Engagement Strategy - Quick Facts

(RTTNews) - British telecom giant Vodafone Group Plc. (VOD.L, VOD) on Monday announced its new global own-brand engagement strategy to be launched across all of Vodafone markets throughout 2014.

According to the company, the new social media-led brand engagement strategy will focus on examples of people doing remarkable things for the first time, inspired and enabled by the company's technology and connectivity.

The firm said it will identify, enable and activate three different tiers of "Firsts" across up to 30 countries: 'global Firsts' are major 'world's-first' events and experiences which will fascinate and engage consumers in multiple countries; 'local Firsts' are focused on large and unique events or activities which will resonate strongly within one particular country; and 'personal Firsts' are focused on the ambitions of individuals from around the world to do something amazing for the first time.

Vodafone stated that from early 2014, it will identify and activate a wide variety of compelling Firsts, including enabling: an iconic sportswoman to take her first steps to protect some of the world's most vulnerable women; a professional surfer to achieve a lifetime's ambition for the first time;- a leading musician to create his first recording with sounds sourced from remote locations; a revolutionary approach to conducting an orchestra to be performed for the first time.

The company noted that it will activate its first "First" in London on New Year's Eve, when it helps create the world's first multi-sensory fireworks display.