16.12.2013 19:15:31
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Viggle Buys Wetpaint
(RTTNews) - Viggle Inc. (VGGL) said Monday that it has acquired Wetpaint, an entertainment media and technology company focused on television fans, for about $30 million in cash and stock.
Wetpaint has become a leading destination for TV viewers, and provides original content to over 12 million monthly unique users. Wetpaint provides a way for fans to stay connected with the stars and programs they love 24 hours a day, 365 days a year.
In addition to its 12 million monthly unique users, Wetpaint boasts more than 90 million page views a month and a combined social reach of more than 7 million Facebook likes and followers on Twitter. It is a major source for deep, independent coverage of top TV shows, stars, entertainment news and fashion, producing premium content - more than 150 new articles, videos and galleries per day.
While Wetpaint will continue to offer its unique insight and access to its loyal fans, the two companies will begin to share content and benefits immediately. In the coming months Wetpaint users will gain access to Viggle's rewards program, and Vigglers will see more and more unique and exclusive content focused on TV, TV stars, and fans of TV.
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