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03.03.2008 12:35:00

Ventura Web Design Partners with eStara to Instantly Link Customers to Web Agents

ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, and Ventura Web Design, an authorized Yahoo! Store Developer, today announced a partnership that will offer Ventura merchants the ability to integrate Click to Call, powered by ATG’s eStara, into their storefronts. This partnership establishes Ventura Web Design as the first company to integrate this next-generation technology into Yahoo! Stores, adding the ability to establish an immediate connection from Web to agent with the click of a button. "We’ve been in the business of building profitable commerce sites for over 10 years and are always looking to raise the bar to help customers do business more effectively online,” said Kevin Richards, CEO of Ventura Web Design. "With the consistent trend of buyers researching online and purchasing offline, Click to Call helps to bridge that gap and deliver the reach of the Web with the immediacy of the telephone.” eStara Click to Call creates a seamless, cross-channel experience for consumers, while providing merchants with a cost-effective solution to mitigate shopping cart abandonment while increasing sales conversions. In fact, Forrester reports that Click to Call may increase revenue by as much as 45%, while lessening Web site abandonment more than 25% by offering consumers a hand at key points of pain in the purchase cycle. "While offering a variety of online services, Ventura Web Design has built its reputation on creating innovative and effective commerce sites within the Yahoo! Merchant Solutions Platform,” said Cid Jenkins, senior vice president of sales, North America, for ATG’s eStara line of e-commerce optimization services. "Combining the ease-of-use of a well-built commerce site with the familiarity and comfort of the telephone, eStara and Ventura are providing small business merchants a full-featured shopping experience built with customers in mind.” About Ventura Web Design Serving Yahoo! Store owners since 1997, Ventura Web Design specializes in developing e-commerce websites. Serving many of Internet Retailer's Top 500, Ventura has the capacity and capability to handle clients of any size. For more information, visit www.VenturaWebDesign.com. About ATG ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services – including the world’s most widely used click to call offering – dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. © 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and all other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

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