29.09.2005 16:09:00
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Usher Fans Find Truth at Best Buy; Exclusive Three-DVD Set Features Five Hours of Content and Never-before-Seen Footage from Usher's Smash Truth Tour
Usher's commitment to provide his fans a pre-eminent entertainmentexperience matches Best Buy's leadership in providing consumers withthe best in entertainment.
"Fans want electrifying content that allows them to relive theemotional experience they get from live events." said Gary Arnold,Best Buy's senior vice president of entertainment. "Usher is thesingle most electrifying entertainer of his generation and Truth Touris another example of Best Buy's commitment to use technology todeliver fans the best seat in the house from the convenience of theirhomes."
Truth Tour marks the third exclusive DVD release in as manyholiday seasons for Best Buy. In 2003, Best Buy released Four Flicks,a four-DVD set from the Rolling Stones that was certified 19-timesplatinum and is the number one selling concert (long form) DVD in U.S.history. Last year's Best Buy's exclusive Dream Ticket four-DVD setfrom Elton John went 14-times platinum to become his best-selling DVDof his career to date.
The high-energy Truth Tour will follow the record-setting trendset by its predecessors. Signature excitement and sound (5.1 DTS) comestandard, but unlike Four Flicks and Dream Ticket, Usher's Truth Tourwas shot with 16 high-definition cameras and directed by acclaimedmusic video helmer, Hamish Hamilton. The DVD also includesstate-of-the-art interactive features from MX Entertainment that givesthe viewer more choice and more control of their DVD concertexperience by featuring five "Select-A-Cam" songs that offer Usherclose-ups, intimate dancer shots, and concert visuals fromchart-topping hits including "Burn," "U Remind Me" and "My Way". TheDVD set also includes the world premiere of a new MX DVD technologythat lets viewers direct their own version of "Caught Up" using theirremote control.
The Best Buy exclusive continues the long-term workingrelationship the retailer has maintained with the superstar since itsponsored Janet Jackson's Velvet Rope Tour in 1998, for which Usherwas the opening act.
"I'm excited about partnering with Best Buy to release my TruthTour DVD," says Usher. "Their commitment to providing the best in homeentertainment is exactly what I was looking for when I decided to makethis DVD. I put a lot of hard work into the Truth Tour -- from theintense choreography, to the stage production, wardrobe, and justhaving fun on the road and being able to touch the lives of manyindividuals -- the DVD set will give my fans an up close and personalexperience into my life. "
Truth Tour also comes on the heels of Usher's 2004 LP Confessions,which has scanned fifteen million copies worldwide to date. Thethree-DVD set's attractive price point of $24.99 is sure to satisfyUsher's ever-expanding fan base. Usher's career has spanned more thana decade and he is on his way to becoming the top-selling R&B artistsof all time. His raw blend of rock, pop, sex appeal, flash and classicsoul/blues makes him a fascinating musical entity. As a singer,dancer, and actor, he is a triple threat as an artist. And asproducer, business man and philanthropist, he is a triple threat as abrand. Usher lives his life in high definition. Now his fans can liveit with him.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growthcompany that continually strives to create superior customerexperiences. Through more than 840 retail stores across the UnitedStates and in Canada, our employees connect customers with technologyand entertainment products and services that make life easier and morefun. We sell consumer electronics, home-office products, entertainmentsoftware, appliances and related services. A Minneapolis-basedcompany, our operations include: Best Buy (BestBuy.com andBestBuy.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.comand GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). Wesupport our communities through employee volunteerism and grants fromThe Best Buy Children's Foundation.
Forward-Looking and Cautionary Statements:
This news release contains forward-looking statements that reflectmanagement's current views and estimates regarding future marketconditions, company performance and financial results, businessprospects, new strategies, the competitive environment and otherevents. You can identify these statements by the fact that they usewords such as "anticipate," "estimate," "expect," "project," "intend,""plan," "believe," and other words and terms of similar meaning. Thesestatements involve a number of risks and uncertainties and are madepursuant to the safe harbor provisions of the Private SecuritiesLitigation Reform Act of 1995. Among the factors that could causeactual results and outcomes to differ materially from those containedin such forward-looking statements are the following: general economicconditions, acquisitions and development of new businesses, productavailability, sales volumes, profit margins, weather, foreign currencyfluctuation, availability of suitable real estate locations, ourability to react to a disaster recovery situation, and the impact oflabor markets and new product introductions on our overallprofitability. A further list and description of these risks,uncertainties and other matters can be found in the Company's CurrentReport on Form 8-K filed with the Securities and Exchange Commissionon March 18, 2004, and in our other periodic reports filed from timeto time with the Commission. Best Buy cautions that the foregoing listof important factors is not complete and assumes no obligation toupdate any forward-looking statements that it may make.
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