UPS Delivers More in New Advertising Campaign; Company Kicks Off Inter

    Business Editors

    ATLANTA--(BUSINESS WIRE)--Feb. 21, 2005--Airing for the first time today is an aggressive new advertising campaign designed to demonstrate the expanded capabilities beyond package delivery that UPS is bringing to the global marketplace.
    UPS's "Deliver More" campaign will launch in selected countries starting this week and will eventually appear in 104 countries. The biggest focus is in China, where UPS continues to rapidly expand its services after recently tripling the number of flights from the United States and expanding its supply chain capabilities.
    "Our goal is to show how UPS offers a wide range of capabilities that help businesses better navigate the complexities of international business," said Larry Bloomenkranz, vice president of Brand Management and Advertising. "The message to businesses is that with UPS behind them, they can deliver more to their customers -- more products to more places and with better results."
    Created by McCann Erickson, the campaign is rolling out in 23 countries with a total of five commercials: two 60-second spots ads and three 20-second commercials. The campaign also includes print, outdoor and online advertising as well as additional television commercials planned later this year.
    The first 60-second commercial features French film star Jean Reno, best known for leading roles in acclaimed movies including, The Professional. The second 60-second commercial shows the traditional UPS brown package car making deliveries all around the world. The 20-second spots will run simultaneously and show UPS's expanded capabilities, from ocean freight to express air delivery.
    "Together, the commercials show UPS as both a cutting-edge company and a traditional, dependable brand," said Ian Davidson, Executive Vice President, Worldwide Account Director, McCann Erickson. "We filmed UPS in action all around the world, from China to Iceland, Japan to Morocco, reflecting the company's consistent, high performance all around the globe."
    The Jean Reno commercial will air in Belgium, France, Germany, Italy, the Netherlands, Sweden, Austria, the United Kingdom, Hong Kong, Taiwan, Singapore and Mexico. The commercial featuring the UPS package cars will air in China, India, Japan, Korea, Malaysia, Philippines, Taiwan, Thailand, Hungary, Poland, Turkey, Mexico, South Africa and Nigeria. A complete list of production credits is available at the end of this release.
    UPS is the world's largest package delivery company and a global leader in supply chain services, offering an extensive range of options for synchronizing the movement of goods, information and funds. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. UPS's stock trades on the New York Stock Exchange (UPS), and the company can be found on the Web at UPS.com.

UPS "Deliver More" Ad Campaign Credits

Project: "Meeting of the Minds" 60-second spot ad starring Jean Reno Brief: To inspire businesses to work with like-minded entrepreneurial partners like UPS, to make their visions a reality. Creative Agency: McCann Erickson Writer: Simon Learman Art Director: Brian Fraser TV Producer: Nick Godden Planner: Dawn Coulter Media Agency: Universal McCann Media Planner: Duncan Pointer Production Company: 2AM Films Director: Paul Goldman Editor: Adam Spivey @ Speade Editors Post Production: The Moving Picture Company Soundtrack: "L'Illusionista" by Nino Rota, who composed the tune for The Godfather

2nd 60-second spot Project: "Iconic Van" 60-second spot ad Brief: To show that UPS is the brand that more businesses the world over trust to deliver. Creative Agency: McCann Erickson Writer: Rob Brown Art Director: Gary Marjoram Planner: Dawn Coulter Media Agency: Universal McCann Media Planner: Duncan Pointer Director: Michael Geoghegan Director of Photography: Ben Seresin Production Company: Pink Films Producer: Nick Godden Soundtrack: "Ennio's Blues" by Quickspace

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CONTACT: UPS, Atlanta Steve Holmes, 404/828-7391

KEYWORD: GEORGIA INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD ENTERTAINMENT AIRLINES TRANSPORTATION SOURCE: UPS

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