19.09.2016 22:37:07

Under Armour Moves Beyond Gym Rats With New Line

(RTTNews) - Under Armour (UA) launched a high-end clothing line at the New York Fashion Week.

The Under Armour Sportswear collection is aimed at younger fashion-conscious consumers. The company hired designed Tim Coppens earlier this year to assist it creating the new label.

The new fashion line will be sold under the name UAS and would be a key part in the company's attempt to improve its slowing sales and expand beyond sports arenas and gyms.

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Under Armour Inc. 9,16 0,67% Under Armour Inc.