16.04.2007 16:23:00
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TV Guide Channel(R) and Debmar/Mercury Announce Cable Syndication Deal for Hit Celeb-Reality ''SURREAL TV'' Collection of Shows
TV Guide Channel®, an
entertainment network providing original and acquired programming to
more than 80 million homes nationwide, and leading production and
distribution company Debmar/Mercury, today announced an exclusive,
multi-year distribution agreement under which TV Guide Channel has
acquired the cable and satellite telecast rights to the SURREAL TV
collection of top-rated celeb-reality series, which the network plans to
air as late-night programming beginning in July 2007.
"Celeb-reality series The Surreal Life, Flavor
of Love, and My Fair Brady are TV ratings winners and hugely
popular with younger audiences,” said Ryan O’Hara,
president of TV Guide Channel. "Acquiring the
exclusive cable and satellite rights to The Surreal Life series
and spin-offs is an important part of our late-night strategy as we
continue to expand programming on our network and deliver entertaining
content for TV fans.”
TV Guide Channel’s distribution deal with
Debmar/Mercury encompasses more than 135 episodes and over 100 hours of
programming, and includes exclusive domestic cable and satellite
telecast rights to: seasons one through seven of The Surreal Life;
seasons one and two of My Fair Brady and Flavor of Love;
and the additional collection of spin-offs including Strange Love,
Fame Games (Surreal Life All-Stars), I Love New York,
which premiered on VH1 in January 2007, and Flavor of Love Charm
School, which is scheduled to premiere on VH1. Under the contract,
TV Guide Channel will be the only cable and satellite network with
rights to the SURREAL TV shows through 2010. Financial terms of the deal
were not disclosed.
"TV Guide Channel is the perfect home for
this great collection of celeb-reality series,”
said Mort Marcus, co-president Debmar/Mercury. "They
understand the addictive nature of the genre, and have existing
programming that’s a great fit and can
provide the ideal time period to ensure these shows reach their target
audience,” added Ira Bernstein, co-president
Debmar/Mercury.
Debmar/Mercury acquired The Surreal Life family of shows from 51
Minds Entertainment LLC and Mindring Productions, LLC, in August 2006 in
a deal giving them all domestic cable and network television syndication
distribution rights. VH1 first aired the series during the summer of
2004 when they ran repeats of The Surreal Life 1 and 2
(which had originally aired on The WB) followed by the September 2004
premiere of The Surreal Life 3, which delivered 1.7 million
overall viewers (1.3 million p18-49) making it the highest-rated series
premiere in the network’s history. The
numerous incarnations have continued to be incredibly successful for the
network, with the most recent addition, I Love New York,
delivering 4.4 million viewers (2.7 p18-49) when it premiered in January
2007, making it the most-watched season premiere of any VH1 series.
About Debmar/Mercury
Debmar/Mercury is a production and distribution media company
specializing in syndication, cable, network, VOD/Pay-Per-View and Pay
TV. The company distributes Tyler Perry’s
first-run syndicated sitcom Tyler Perry’s
House of Payne, which was sold to TBS and broadcast stations
throughout the U.S. in a groundbreaking 100-episode deal, slated to
begin airing nationally June, 2007. It also owns the distribution rights
to the groundbreaking sitcom, South Park, as well as for Family
Feud, The Surreal Life family of celebrity-based reality shows, the
Sci-Fi Channel’s hit series Farscape,
USA Network’s The Dead Zone, National
Geographic’s Really Wild Animals and
an extensive movie library featuring titles from Revolution Studios and
Lionsgate Films. Debmar/Mercury is a wholly owned subsidiary of
Lionsgate (NYSE: LGF), the premier independent filmed entertainment
studio.
About TV Guide Channel
TV Guide Channel reaches nearly 80 million homes and is the premier
television entertainment network for viewers seeking the latest
information on the best programs, hottest stars and latest trends on
television. Headquartered in the heart of Hollywood at its TV Guide
Studios, the network combines original programming with comprehensive
program listings information - all of which deliver on viewers' need for
an entertaining and easy guide to what's on TV. TV Guide Channel is
owned and operated by TV Guide Networks, Inc., a subsidiary of
Gemstar-TV Guide International, Inc.
About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the "Company”)
(NASDAQ: GMST) is a leading global media, entertainment, and technology
company that develops, licenses, markets and distributes products and
services that maximize the video guidance and entertainment experience
for consumers. The Company's businesses include: television, publishing,
and new media properties; interactive program guide services and
products; and intellectual property licensing. Additional information
about the Company can be found at www.gemstartvguide.com.
This news release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995, as
amended. Any such forward-looking statements are not guarantees of
future performance or results and involve risks and uncertainties that
may cause actual performance or results to differ materially from those
in the forward-looking statements, including risks and uncertainties
related to the timely availability and market acceptance of products and
services incorporating the Company's technologies and content; our
investments in new and existing businesses; the impact of competitive
products and services; and the other risks detailed from time to time in
the Company's SEC reports, including the most recent reports on Forms
10-K, 10-Q and 8-K, each as it may be amended from time to time. The
Company assumes no obligation to update these forward-looking statements. Note to Editors: Gemstar and TV Guide are trademarks or registered
trademarks of Gemstar-TV Guide International, Inc. and/or its
subsidiaries. The names of other companies, products and services used
herein are for identification purposes only and may be trademarks of
their respective owners.
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