TrueDemand Adds to its Seasoned Executive Management Team and Advisory Board with Supply Chain Heavyweights

LOS GATOS, Calif., Jan. 17 /PRNewswire/ -- TrueDemand Software, Inc., a pioneer in the development of RFID-enabled enterprise applications, today announced four additions to its seasoned executive management team along with a new member of its Advisory Board. Suresh Kuppahally is appointed as vice president of engineering, Calvin Lee as vice president of science and customer innovation, Karthik Mani as vice president of product development and Alain Poirier as the vice president of sales. John Raudabaugh joins TrueDemand's Advisory Board, which is designed to provide expert guidance to the company as it continues to execute against its strategy to deliver a suite of supply chain replenishment applications for manufacturers and retailers. Lee, Mani, Kuppahally and Poirier come from executive positions at leading supply chain suppliers while Raudabaugh brings a strong food and drug retail background.

"We are excited to bring aboard such qualified executives to our management team and our Advisory Board," said Eric Peters, CEO of TrueDemand. "These men are industry luminaries who have made important contributions in the advancement of supply chain technology over the past several years. Their breadth of knowledge and industry experience will be a great benefit to TrueDemand, and we look forward to working with them as we bring to market a new class of supply chain replenishment applications."

Following is background on the new executives:

Kuppahally, named TrueDemand's vice president of engineering, comes from I2 Technologies Inc., , where he was vice president of global product development for the SRM business unit. At I2, he led the efforts to integrate SRM products coming from multiple acquisitions onto a common technology platform and spearheaded the delivery of several new software products. He brings 17 years of experience in infrastructure and enterprise software product development.

Lee comes to TrueDemand from Evant, Inc., which was recently acquired by Manhattan Associates, Inc., where he was vice president and chief scientist. Lee joins TrueDemand as vice president of science and customer innovation, and will lead the company's science and customer innovation efforts. While at Evant, he directed all scientific research and development in support of its supply chain optimization product offerings.

Mani, formerly vice president, solutions operations at I2 Technologies, has been named TrueDemand's vice president of product development. In his role at I2, Mani was responsible for defining the strategic direction of the company's core products in the areas of demand, supply chain and factory planning solutions. While at I2 he also served in product marketing, product management and implementation services roles.

Poirier has been named vice president of sales for TrueDemand. He joins the company after seven years at Manhattan Associates, where he served as vice president of sales, retail and Latin America. He has an extensive background in supply chain management software that includes project management, client management and business development experience in the retail industry. With a proven track record in building successful sales organizations, Poirier is responsible for TrueDemand's overall sales strategy and client relations.

Raudabaugh joins TrueDemand's Advisory board, which already includes well- known supply chain and RFID experts from industry, consulting and academia. Raudabaugh was the vice president of systems implementation at Albertsons, Inc. , the second largest food and drug retailer in the United States. Raudabaugh has over 30 years of supply chain experience, and most recently led Albertson's unique RFID implementation, which involved collaboration with more than 70 suppliers to deploy an incremental RFID roll- out. During his career he has implemented various types of technology and automation to improve the supply chain and work processes across the supply chain.

TrueDemand was launched to enable organizations to take advantage of both RFID and non-RFID data to help solve supply chain planning and execution problems. TrueDemand offers a suite of predictive applications that use event driven data, including new RFID data, to help identify and correct supply chain problems before they occur, allowing retailers and suppliers to better manage the live replenishment of inventory from production through to consumer consumption.

"True Demand has assembled a truly professional team with a great amount of scientific expertise to develop and solve the age old problem of accurate forecasting," said John Raudabaugh. "Their product offering is unique in that it can function on using a shorter timeline of data while utilizing RFID data if available to deliver significant value across the supply chain. I am very excited to work with this team as their product is introduced to the marketplace."

About TrueDemand (http://www.truedemandsoftware.com/)

TrueDemand Software, a pioneer in the development of RFID-enabled enterprise applications, provides a new class of predictive supply chain solutions that help solve supply chain execution and planning problems to reduce out-of-stocks and excess inventory. By combining RFID-based information with TrueDemand's business solutions, organizations can better manage the live replenishment of RFID-tagged inventory from production through sale across the supply-and-demand network. As a result, customers can better anticipate and proactively remedy supply chain problems before they occur, gaining greater value from their RFID investments. The TrueDemand team includes RFID innovators and proven supply chain experts instrumental in the advancement of RFID technology and the efforts of the Auto-ID Center, now EPC Global. Headquartered in Los Gatos, California, the company is backed by leading venture capital firms Mayfield and Bay Partners. Visit http://www.tdemand.com/ for more information.

TrueDemand is a trademark of TrueDemand Software, Inc. All other trademarks contained herein are the property of their respective owners.

Contact: Dan Gaffney Lois Paul & Partners 781.782.5817 gaffney@lpp.com

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