TrueCar To End Its Partnership With AutoNation, Effective At End Of July

(RTTNews) - TrueCar Inc. (TRUE), the negotiation-free car buying and selling mobile marketplace, is ending its longstanding partnership with AutoNation Inc. (AN), effective at the end of July.

In May, TrueCar formally demanded that AutoNation comply fully with core principles in order to have continued access to the TrueCar platform. AutoNation chose not to comply and the business relationship between the companies will be terminated effective July 31.

TrueCar's marketplace gives consumers transparent insight into what others paid through its analysis of anonymized transaction data and access to guaranteed savings off of MSRP from its nationwide network of more than 10,000 TrueCar Certified Dealers.

This network is committed to a new way of selling cars to the approximately 6 million in-market monthly prospective car buyers who use the TrueCar platform. These dealers abide by certain core principles: Provide negotiation-free, guaranteed savings off MSRP for all vehicles; Provide prompt and accurate inventory and sales data; Deliver a transparent, professional, and hassle-free customer experience.