True Religion Apparel Opens New Branded Store at Valley Fair in Silicon Valley

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced its newest store opening in San Jose, California. Located in the Valley Fair shopping center, the 1,932-square-foot store provides shoppers with the entire collection of True Religion apparel, including the expanding line of denim, denim-related apparel and its entire collection of licensed products. "As the South Bay’s leading shopping destination, we are especially pleased with the opening of our newest Valley Fair True Religion branded store,” said Jeff Lubell, chief executive officer of True Religion Apparel, Inc. "Located in the heart of Silicon Valley and as one of the top five malls statewide in sales volume, we believe Valley Fair is the ideal host for our brand,” said Michael Buckley, president. "This addition marks our 10th store in operation and signifies we are well on track to bringing the broadest product selection to our customers as we continue opening more branded stores.” As one of the top malls in Northern California, the super-regional shopping center recently completed a two-tiered, $165 million redevelopment to position it as the largest collection of specialty retailers in Northern California. Valley Fair has more than 260 stores including anchors Bloomingdale’s, Neiman Marcus and Nordstrom, as well as Apple, Coach, Juicy Couture, Lacoste, Louis Vuitton and MAC. About True Religion Apparel, Inc. True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, denim-related sportswear and licensed products, may be found in premier department stores and boutiques in 50 countries, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com. This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.