27.06.2006 11:00:00
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Traffic.com Selected by GPS Leader Garmin International for Mobile Real-Time Traffic Data
Using a multitude of data sources and the most effectivetechnology available, Traffic.com will provide Garmin Mobile 20 usersin 50 major metropolitan areas across the U.S. with real-time,location-based traffic information. Traffic.com content will beintegrated into the Garmin product line and used to improve theutility of the Garmin navigation service by enabling users to detectand avoid traffic problems.
Garmin Mobile 20 supports Nokia, Windows Mobile, and Treosmartphones. It provides smartphone owners the same high-qualitymapping features found on other Garmin portable GPS devices. Users caneasily navigate to a specific street address or search millions ofpoints of interest (POI's) - places like hotels, restaurants,shopping, and tourist attractions. Garmin Mobile 20 will be availablefor purchase at major electronics retailers.
Through this partnership, Garmin and Traffic.com will be among thefirst to provide innovative, pinpoint mobile sponsorship opportunitiesto advertisers targeting Garmin Mobile 20 customers. Messages will betied to the Company's compelling traffic content and accessed byon-the-go Garmin Mobile 20 users several times per day. Advertiserswill be able to communicate their highly-targeted messages to GarminMobile 20 users every time they calculate a route or request trafficinformation via the mobile device in a friendly, non-intrusive style.
"Real-time traffic information is leading the expansion of theconsumer navigation services market and we are thrilled to announceGarmin -- a widely respected industry leader -- has chosen our trafficcontent exclusively to integrate into its GPS-based Mobile 20 device,"said Robert N. Verratti, chief executive officer, Traffic.com, Inc."By partnering with us and our unique mobile advertising network,Garmin will be able to provide our accurate, detailed trafficinformation as a free, standard feature."
About Traffic.com
Traffic.com(R) delivers the most accurate, comprehensive trafficinformation to U.S. consumers across multiple platforms in real time.Drivers in 40 major metropolitan markets can receive free, customizedtraffic reports complete with predictive traffic trends, vehiclespeeds, congestion levels, travel times, and delay times delivered viaWeb, wireless device, radio, television and in-vehicle navigationsystems. Traffic.com's ability to distribute traffic information viaspecialized data feeds and across multiple platforms creates unique,cross-platform branding opportunities for advertisers, enabling themto expand their reach and target consumers with useful, relevantcontent multiple times per day. Traffic.com's growing list of businesspartners includes Microsoft, The Weather Channel(R), Comcast,Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio.
Forward-Looking Statement
This press release includes forward-looking statements within themeaning of the Private Securities Litigation Reform Act of 1995.Because these statements apply to future events, they are subject torisks and uncertainties that could cause actual results to differmaterially, including Traffic.com's history of operating losses, risksassociated with its recently expanded business model, the substantialcompetition it faces, its ability to maintain advertiser relationshipsand attract additional advertisers, its dependency on governmentcontracts, possible failure of its traffic information managementsystem, and failure to protect its intellectual property or to defendagainst intellectual property claims of others. These and other risksare described in greater detail in Traffic.com's filings with theSecurities and Exchange Commission. Traffic.com may not actuallyachieve the goals or plans described in its forward-lookingstatements, and investors should not place undue reliance on thesestatements. Traffic.com disclaims any intent or obligation to updateany forward-looking statements as a result of developments occurringafter the date of this press release.
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The Traffic.com logo is a trademark and Traffic.com and Jam Factorare registered trademarks of Traffic.com, Inc. All other product orservice names or marks are the property of their respective owners.(C) Traffic.com, Inc. 2006
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