Tinseltown Toddlers Charity Auction to Benefit Elizabeth Glaser Pediatric AIDS Foundation

WESTPORT, Conn., May 21 /PRNewswire-FirstCall/ -- Mothers and celebrity fans everywhere will flip their lids for these star-studded sippy cups! The Tinseltown Toddlers Charity Auction and Talented Toddlers Contest are being held in conjunction with the launch of the Playtex(R) Create My Own(TM) Cup, the only spill-proof cup that children can design themselves. The Tinseltown Toddlers Online Charity Auction (http://www.ebay.com/playtex) will feature one-of-a- kind Playtex(R) Create My Own(TM) Cups designed and signed by celebrities and their toddlers. Available for bidding will be cups designed by campaign spokesperson Doug Savant of Desperate Housewives and daughter Lucy, Melina Kanakaredes of CSI New York and daughter Karina, Elizabeth Mitchell of Lost and son CJ, and many more. The auction takes place May 21-31, 2007 and all proceeds will benefit the Elizabeth Glaser Pediatric AIDS Foundation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070521/NYM029 ) Consumer Contest

This star-studded charity auction is inspiring parents and children everywhere to submit their own original works of art on Create My Own(TM) Cup inserts in the Playtex Talented Toddlers Contest! By submitting their artwork, toddlers will not only show off their artistic talents, but also have a chance to win $2,500 in cash prizes. The contest begins May 21, 2007 and ends on August 21, 2007. Parents can go to Playtexproducts.com to learn how to enter their child's Create My Own(TM) Cup artwork in the contest.

Other celebrities and their children who are supporting the cause by contributing a customized Create My Own(TM) Cup for the auction include:

-- Justin Chambers of Grey's Anatomy and son Jackson -- Edie Falco of The Sopranos and son Anderson -- Denise Richards and daughter Sam -- Holly Marie Combs of Charmed and son Finley -- Gabrielle Reece, Champion Volleyball Player and model, and daughter Reece -- Kristi Yamaguchi, Champion Figure Skater, and daughters Keara and Emma -- Allison Sweeney of Days of Our Lives and son Benjamin

"The cups in the auction capture each child's creativity and show how Create My Own(TM) Cup not only stimulates a child's mind, but also provides a fun activity for parents and their children to do together," said Brenda Liistro, Vice President of Marketing, Infant Care, Playtex Products, Inc. "We are grateful to the parents and toddlers who are participating in this auction by sharing their unique cups to benefit the Elizabeth Glaser Pediatric AIDS Foundation."

"We know that Elizabeth would be deeply grateful to everyone for joining in the fight to save children's lives and for helping to provide hope for children around the world," said Sherry Vrooman, Associate Director of Events at the Elizabeth Glaser Pediatric AIDS Foundation. "We are proud to partner with Playtex in this creative campaign to raise awareness and funds to further our mission."

Interested bidders may visit http://www.ebay.com/playtex for more details and to receive a reminder email before the auction goes live on May 21, 2007.

The Create My Own(TM) Cup comes with five inserts-two coloring templates and three blank templates to decorate. Children simply draw or color on the insert, slip the insert into the cup, and click it closed, creating their own unique cup. They can use markers, crayons, stickers, or even photos to develop their personalized cup. It is available nationwide at food, drug and mass retailers.

About Elizabeth Glaser Pediatric AIDS Foundation

The Elizabeth Glaser Pediatric AIDS Foundation seeks to prevent pediatric HIV infection and to eradicate pediatric AIDS through research, advocacy, and prevention and treatment programs. Learn more at http://www.pedaids.org/.

About Playtex Products, Inc.

Playtex Products, Inc. is a leading manufacturer and distributor of a diversified portfolio of Skin Care, Feminine Care, and Infant Care products, including Banana Boat, Hawaiian Tropic, Wet Ones, Playtex gloves, Playtex tampons, Playtex infant feeding products, and Diaper Genie. For more information, please visit the Company's website at http://www.playtexproducts.com/.

The online auction is managed by Kompolt (http://www.kompolt.com/). CONTACT: Kristen Ryan M Booth & Associates 212-539-3225 kristenr@mbooth.com