03.11.2008 18:22:00
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The New York Times to Provide Its Millions of Readers Unparalleled Coverage and Behind-The-Scenes Access to Its Newsroom as It Covers the Nov. 4 Elections
The New York Times announced today special online election features for the Nov. 4 races that will give readers live and on-demand access to election results and The Times’s high-quality political reporting, as well as an unprecedented look inside The Times newsroom. Features will include a variety of interactive graphics, continuous video updates from The Times’s political correspondents and extensive mobile coverage with customized text message alerts.
Expanding on the in-depth coverage of the primaries, NYTimes.com will offer something new: a pop-up dashboard with an up-to-the-minute tally of electoral votes, breaking updates and state-by-state results, as they are called by The New York Times and other major news organizations. The election dashboard opens in a new browser window, giving readers the option to explore all of The Times’s complete online coverage and other Web pages while continuing to receive and view live results through the dashboard. The dashboard will be accessible from the NYTimes.com homepage. AREVA, provider of solutions for producing CO2-free energy and transmitting and distributing electricity, is sponsoring the election dashboard.
Beginning at 7 p.m. and continuing every 30 minutes throughout the night, political correspondents will deliver video reports from the newsroom, giving viewers a look inside the newsroom on an election night for the first time. These videos will be prominently displayed on the NYTimes.com homepage.
Readers will have constant access to results on The Times mobile site (http://www.mobile.nytimes.com), which will feature:
- Live results of the presidential, Congressional and gubernatorial races;
- The electoral map as it changes throughout the evening;
- County-level maps of each state with live results;
- Links to The Caucus blog and late-breaking headlines and articles;
- Breaking news alerts when key states and races are decided;
- Text message alerts that can be customized by zip code, delivering periodic updates on the presidential, Senate and House races corresponding to state and region;
- Shortcuts for BlackBerry® devices to take users directly to The Times’s politics section from their home screen. To sign up, go to: http://mobile.nytimes.com/bbpolitics.
"We will be covering this historic event with an array of online and mobile tools that will provide our readers with a combination of up-to-the-minute results, detailed county-by-county analysis, and the reporting and insight of the best political reporters in the nation,” said Jim Roberts, associate managing editor, The New York Times. "This has been the first presidential election cycle in which we have fully integrated The Times's political coverage across print, the Web and our mobile platform, and the fruits of that collaboration will be on full display Tuesday night.”
To sign up for breaking news alerts, send the word "NEWSALERTS” to 698698. To sign up for text message updates customized to a particular zip code, send "ELECTIONS [ZIP CODE]” to 698698 (e.g., ELECTIONS 12345). Note: users can sign up for multiple zip codes.
The Times will also run two special supplements in the newspaper on Nov. 5 and 6 detailing the results of the presidential, Congressional and gubernatorial races. For those who own an Amazon Kindle, subscriptions to The Times on Kindle devices are free from Nov. 3 through 6.
The Times formed the Interactive News Technologies group in 2007, and in the past year, this small team of journalists and software developers has made great strides in rapidly building dynamic, data-driven applications – such as interactive election maps, the Ad Wars feature and the detailed reports of Hillary Clinton’s schedule as First Lady – to enhance reporting online.
According to Nielsen Online, NYTimes.com had 20.1 million unique visitors in the United States in September 2008, and was the No. 1 newspaper Web site in the United States, a position it has long held.
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Areva
With manufacturing facilities in 43 countries and a sales network in more than 100, AREVA offers customers reliable technological solutions for CO2-free power generation and electricity transmission and distribution. AREVA is the world leader in nuclear power and the only company to cover all industrial activities in this field. AREVA’s 71,000 employees are committed to continuous improvement on a daily basis, making sustainable development the focal point of the group’s industrial strategy. AREVA’s businesses help meet the 21st century’s greatest challenges: making energy available to all, protecting the planet, and acting responsibly towards future generations.
This press release can be downloaded from www.nytco.com
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