15.03.2005 15:32:00

The International Affinity Group Names ConferencePlus as an Endorsed S

The International Affinity Group Names ConferencePlus as an Endorsed Services Vendor


    Business Editors

    SCHAUMBURG, Ill.--(BUSINESS WIRE)--March 15, 2005--Conference Plus, Inc. (ConferencePlus(TM)), a leading global provider of audio, web, and videoconferencing services dedicated to the workplace of the future, today announced that The International Affinity Group (IAG), an industry leader in the design, implementation and management of Affinity Marketing Programs for associations, alumni groups, chambers of commerce, non-profit organizations, and corporate benefit programs has selected ConferencePlus as an endorsed vendor of conferencing services. ConferencePlus is a subsidiary of Westell Technologies, Inc. (NASDAQ: WSTL) and has been a leading wholesale and retail provider of audio, web and videoconferencing services since 1988.
    The ConferencePlus audio, web, and videoconferencing services are immediately available to all of The International Affinity Group's affinity partners and their members. ConferencePlus will also offer IAG's affinity partners and their members branded and customized online conferencing websites and tools. These options are designed to address the specific needs of any organization and increase its productivity as well as simplify meeting scheduling and control costs. All of the branded on-line tools are designed to be intuitive, easy to use, and only require a standard browser and an Internet connection.
    "The International Affinity Group's selection of ConferencePlus was based on the results of a thorough market review and comparison of today's conference service providers. We are very confident that our association partners and their members will find ConferencePlus offers the breadth and quality of services that they have come to expect from our vendors and they will find the program savings and benefits to be substantial," said Marc Eisenberg, Vice President of Business Development, The International Affinity Group.
    "We were especially impressed with ConferencePlus' unmatched reporting and billing systems which allow us to easily track usage and revenue at multiple levels to ensure our member organizations receive the full benefit of their Affinity Program," Eisenberg added.
    "Because our roots are in the wholesale provision of conferencing services, the design of our systems allows us to meet the unique needs of IAG and their member organizations while providing a transparently branded experience to the end user," said Gary Ratkiewicz, Senior V.P., Sales, ConferencePlus.
    The International Affinity Group's Affinity Marketing Programs create excellent opportunities for organizations to provide members with bottom-line savings on value-added products & services. IAG helps generate non-dues revenue to help support an organization's important programs & initiatives while simultaneously strengthening relationships and increasing affinity (loyalty) with an organization's most valuable assets - members, associate members, supporters, partners and customers. Founded in 1995, IAG is headquartered in Melrose Park, Illinois.
    "We're impressed by The International Affinity Group's unique understanding of affinity marketing and we're delighted to become part of their robust menu of quality products and services," said Ratkiewicz. "Like ConferencePlus, IAG is dedicated to their customers and we look forward to developing a successful partnership in this channel," he added.

    About Conference Plus, Inc.

    Conference Plus, Inc., a leading global provider of audio, web and videoconferencing services is dedicated to the workplace of the future - now. ConferencePlus is transforming the way work is done through its market-leading multimedia conferencing solutions that combine innovation, proven technology and exceptional customer service. Headquartered in Schaumburg, Illinois with an international headquarters in Dublin, Ireland, ConferencePlus is a subsidiary of Westell Technologies, Inc. (NASDAQ: WSTL). Additional information about ConferencePlus can be obtained by visiting http://www.conferenceplus.com.

    About Westell

    Westell Technologies, Inc., (NASDAQ: WSTL) headquartered in Aurora, Illinois, is a Tier-1 provider of intelligent, carrier-class broadband access products manufactured using a TL9000 registered quality management system. Westell offers high-speed broadband/DSL technology products for carriers, service providers and business enterprises around the world. For more information visit http://www.westell.com.

    About The International Affinity Group

    The International Affinity Group is an industry leader in the design, implementation and management of Affinity Marketing Programs for: Associations, Alumni Associations, Chambers of Commerce, Non-Profit Organizations, and Corporate Benefit Programs. For more information visit http://www.intlaffinity.com.

    "Safe Harbor" statement under the Private Securities Litigation Reform Act 1995:

    Certain statements contained herein including, without limitation, statements containing the words "plans," "believe," "on track," "anticipate," "committed," "expect," "estimate," "await," "continue," "intend," "may," "will," "should," and similar expressions are forward looking statements that involve risks and uncertainties. These risks include, but are not limited to, product demand and market acceptance risks, need for financing, the economic downturn in the U.S. economy and telecom market, the impact of competitive products or technologies, competitive pricing pressures, product development, excess and obsolete inventory due to new product development, commercialization and technological delays or difficulties (including delays or difficulties in developing, producing, testing and selling new products and technologies), the effect of Westell's accounting policies, the need for additional capital, the effect of economic conditions and trade, legal social and economic risks (such as import, licensing and trade restrictions) and other risks more fully described in Westell's Annual Report on Form 10-K for the fiscal year ended March 31, 2004 under the section "Risk Factors". Westell undertakes no obligation to release publicly the result of any revisions to these forward looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

--30--AC/cg*

CONTACT: KGT Communications Group Kenneth Trantowski, 630-469-8765 kennethg_trantowski@msn.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: TELECOMMUNICATIONS SOFTWARE NETWORKING INTERNET E-COMMERCE SOURCE: Conference Plus, Inc.

Copyright Business Wire 2005

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